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After NewspeakLanguage Culture and Politics in Russia from Gorbachev to Putin$
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Michael S. Gorham

Print publication date: 2014

Print ISBN-13: 9780801452628

Published to University Press Scholarship Online: August 2016

DOI: 10.7591/cornell/9780801452628.001.0001

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date: 04 April 2020

Taking the Offensive

Taking the Offensive

Language Culture and Policy under Putin

(p.131) 5 Taking the Offensive
After Newspeak

Michael S. Gorham

Cornell University Press

This chapter demonstrates that political initiatives to legislate language laws and allocate federal funding toward promoting language literacy produce limited results. Far more consequential for the contours of linguist authority would be the actual speaking style of Vladimir Putin as president himself. His strategic use of the “nimbly uttered Russian word” and adept manipulation of national media platforms helped create the sense of national pride, unity, and strong central authority that had made him such a popular figure during his first two terms as president. The chapter then looks at Putin's attempt to use Russian language and culture as a tool for creating a transnational “Rusophonia,” creating the Russian World Foundation to foster a sense of global Russian patriotism among Russians and Russian-language speakers living abroad.

Keywords:   language laws, language literacy, linguist authority, Vladimir Putin, Russian language, Rusophonia, Russian World Foundation, Russian patriotism

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