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The Ascent of Globalisation$
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Harry Blustein

Print publication date: 2015

Print ISBN-13: 9781784992897

Published to University Press Scholarship Online: May 2016

DOI: 10.7228/manchester/9781784992897.001.0001

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date: 27 July 2021

Health of nations

Health of nations

(p.225) 14 Health of nations
The Ascent of Globalisation

Harry Blutstein

Manchester University Press

When Gro Brundtland was elected Director-General of the World Health Organization (WHO), she soon discovered that she headed an organisation that had lost its way. To revive its fortunes, Brundtland aggressively partnered with pharmaceutical companies to allow WHO to expand its health programmes, including achieving the Millennium Development Goals that address health. Brundtland’s success was largely due to her ability to quantify the economic costs of poor health, particularly in developing countries. This helped her to secure increased public and private funds to tackle problems like malaria and HIV/AIDS. Brundtland also launched a code to limit marketing of tobacco products to minors. Setting a new way to govern the global domain, this code allowed WHO to show that globalisation could be a force for good, by promulgating global norms to deal with a major health problem.

Keywords:   Gro Brundtland, World Health Organization, Public Private Partnerships, Tobacco control

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