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The Ascent of Globalisation$
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Harry Blustein

Print publication date: 2015

Print ISBN-13: 9781784992897

Published to University Press Scholarship Online: May 2016

DOI: 10.7228/manchester/9781784992897.001.0001

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date: 05 August 2021

When the saints come marching in

When the saints come marching in

(p.179) 11 When the saints come marching in
The Ascent of Globalisation

Harry Blutstein

Manchester University Press

Reverend Leon Sullivan created one of the first global programmes that encouraged transnational firms to accept that they had social responsibilities beyond just making profits. Harnessing public opinion, he convinced leading companies operating in South Africa to desegregate their workplaces and challenge apartheid. This campaign set a model of others, who believed that firms have a responsibility to not only ‘do not harm,’ but to contribute to making ‘the world a better place.’ Since the 1980s, the number of global corporate social responsibility programmes (CSR) has grown, although many have fallen short of their commitments and disappointed the expectations of the public. Nevertheless, the codes and standards associated with CSR programmes have created a body of non-legal norms, which have become an important feature of global governance.

Keywords:   Leon Sullivan, Sullivan Principles, Corporate Social Responsibility, Self-regulation, Global norms

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