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CelebricitiesMedia Culture and the Phenomenology of Gadget Commodity Life$
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Anthony Curtis Adler

Print publication date: 2016

Print ISBN-13: 9780823270798

Published to University Press Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823270798.001.0001

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date: 31 May 2020

The life of things

The life of things

(p.59) 5 The life of things

Anthony Curtis Adler

Fordham University Press

This chapter argues that the Marxian and Marxist theorization of the commodity itself gestures toward the ontological collapse that stands at the limit of Heidegger’s thought. And while the theorization of the commodity remains caught up in metaphysics when it fails to think the commodity in its ontological radicality, phenomenology itself cannot do without a certain “materialist” turn, which ultimately amounts to nothing less than the recognition of history as ontological contingency.

Keywords:   commodity fetish, ideology, Marx, ontological contingency

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