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Women, Periodicals and Print Culture in Britain, 1830s-1900sThe Victorian Period$
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Alexis Easley, Clare Gill, and Beth Rodgers

Print publication date: 2019

Print ISBN-13: 9781474433907

Published to University Press Scholarship Online: January 2020

DOI: 10.3366/edinburgh/9781474433907.001.0001

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date: 30 May 2020

Beauty Advertising and Advice in the Queen and Woman

Beauty Advertising and Advice in the Queen and Woman

Chapter:
(p.218) 14 Beauty Advertising and Advice in the Queen and Woman
Source:
Women, Periodicals and Print Culture in Britain, 1830s-1900s
Author(s):

Michelle J. Smith

Publisher:
Edinburgh University Press
DOI:10.3366/edinburgh/9781474433907.003.0015

In this essay, Michelle J. Smith explores the ‘visually spectacular’ advertisements for cosmetics that appeared in late Victorian women’s periodicals (p. 218). Focusing specifically on the Queen (1861–1970) and Woman (1890–1912), she argues that editorial and advertising content were aligned in their treatment of cosmetics, recommending natural beauty over artifice, personal hygiene over self-fashioning. Advertisements figured older actresses as models of natural beauty rather than as practitioners of the cosmetic arts. Meanwhile, editorials, along with the ‘advice provided in advice columns and articles,’ enabled the woman reader to ‘negotiate acceptable use of branded products in tandem with home-made methods and daily attention to a beauty regimen grounded in hygiene’ (p. 229). Cutting-edge cosmetic preparations and technologies of image reproduction were thus used to disseminate rather conventional ideas about women’s health, natural beauty, and artless femininity.

Keywords:   Advertisements, Women’s magazines, Beauty, Cosmetics, Health, Queen, Woman, Visual culture

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