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Black and Brown in Los AngelesBeyond Conflict and Coalition$
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Josh Kun and Laura Pulido

Print publication date: 2013

Print ISBN-13: 9780520275591

Published to University Press Scholarship Online: January 2017

DOI: 10.1525/california/9780520275591.001.0001

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date: 21 May 2022

“Just Win, Baby!”

“Just Win, Baby!”

The Raider Nation and Second Chances for Black and Brown L.A.

(p.346) 14 “Just Win, Baby!”
Black and Brown in Los Angeles

Priscilla Leiva

University of California Press

This chapter examines the formation of the Raider Nation in Los Angeles through media interpretations of the team and fan participation in an imagined community. It begins by discussing the Raiders' move from Oakland to Los Angeles that culminated in a Super Bowl championship in the 1983 season. It then considers the significance of the Los Angeles Raiders' Super Bowl victory to the city and especially its Black and Brown communities, along with the racialization of Black masculinities and its relationship to a Raiders image that still persists throughout California. It also explores the imagined African American and Latina/o community of the Raider Nation as well as attempts by Raiders fans themselves to position their team as a symbol of a Los Angeles of “second chances.” While the Raiders have been long gone and the possibility of their return is contentious, the chapter shows that African Americans and Latinas/os continue to use the “Silver and Black” as a means to raid Los Angeles and its landscapes.

Keywords:   racialization, Raider Nation, Los Angeles, Super Bowl, Los Angeles Raiders, African Americans, Latinas, Latinos

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