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Sister StyleThe Politics of Appearance for Black Women Political Elites$
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Nadia E. Brown and Danielle Casarez Lemi

Print publication date: 2021

Print ISBN-13: 9780197540572

Published to University Press Scholarship Online: May 2021

DOI: 10.1093/oso/9780197540572.001.0001

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date: 29 November 2021

Linked Fate, Black Voters, and Black Women Candidates

Linked Fate, Black Voters, and Black Women Candidates

(p.164) 8 Linked Fate, Black Voters, and Black Women Candidates
Sister Style

Nadia E. Brown

Danielle Casarez Lemi

Oxford University Press

This chapter examines how linked fate—a feeling of closeness to group members—may shape how Black voters respond to Black women candidates. It provides a brief review of the relevant literature on linked fate and colorism, a novel inclusion to this foundational concept in Black politics. The chapter includes colorism in an analysis of linked fate and its significance to vote choice, and it more fully fleshes out these implications for the appeal of Black women candidates to men and women voters who report a sense of linked fate. Using experimental data, the authors do not find strong evidence of heterogeneity by linked fate. The chapter ends with a discussion of how Black women candidates’ bodies influence vote choice.

Keywords:   colorism, linked fate, candidates, experiments, vote choice

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