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Sister StyleThe Politics of Appearance for Black Women Political Elites$
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Nadia E. Brown and Danielle Casarez Lemi

Print publication date: 2021

Print ISBN-13: 9780197540572

Published to University Press Scholarship Online: May 2021

DOI: 10.1093/oso/9780197540572.001.0001

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date: 29 November 2021

Voter Responses to Black Women Candidates

Voter Responses to Black Women Candidates

(p.135) 7 Voter Responses to Black Women Candidates
Sister Style

Nadia E. Brown

Danielle Casarez Lemi

Oxford University Press

This chapter presents findings from two survey experiments on Black voters. As many Black candidates run in majority-minority districts, the chapter’s focus on Black voters approximates realistic scenarios. Experiment 1 focuses on Black voters’ evaluations of a single candidate as her skin tone and hairstyle are varied, and Experiment 2 focuses on Black Democratic voters’ evaluations of two Black women candidates to determine whether appearances have the potential to split Black Democrats’ votes. Experiment 2 approximates real-world scenarios like the 2019 mayoral election in Chicago between Lori Lightfoot and Toni Preckwinkle. This chapter speaks to how Black voters evaluate Black women candidates who vary in phenotype.

Keywords:   skin tone, candidate preferences, voter evaluation, hairstyle, Democrats, experiments

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