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Sharing Worlds: Difference, Deference, and the Creative Context of Franchising

Derek Johnson

in Media Franchising: Creative License and Collaboration in the Culture Industries

Published in print:
2013
Published Online:
March 2016
ISBN:
9780814743478
eISBN:
9780814743492
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814743478.003.0003
Subject:
Society and Culture, Media Studies

This chapter traces how creativity has developed within the history of the media franchise by moving past world-building to conceptualize the franchise in terms of world-sharing among workers and ... More


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