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The NCAA and Corporate Sponsorships

Jim Host and Eric A. Moyen

in Changing the Game: My Career in Collegiate Sports Marketing

Published in print:
2020
Published Online:
September 2020
ISBN:
9780813179551
eISBN:
9780813179582
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813179551.003.0008
Subject:
History, Cultural History

The Supreme Court’s decision in the Regents case meant that the NCAA lost control of the broadcast rights for NCAA football. Looking for ways to make up the lost revenue, NCAA executive director ... More


Watching Women’s Basketball

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0002
Subject:
History, American History: 20th Century

Women's basketball at the college level began in 1882 when Senda Berenson created a team at Smith College in Northampton, Massachusetts, one year after James Naismith had invented the game of ... More


Thirteen Women Strong: The Making of a Team

Robert K. Wallace

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
book
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.001.0001
Subject:
History, American History: 20th Century

This book chronicles the 2006–7 season of the Northern Kentucky University women's basketball team. Led by revered head coach Nancy Winstel, the Norse rallied to yet another remarkable season despite ... More


Off Season Devotion

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0005
Subject:
History, American History: 20th Century

The offseason began soon after the Grand Valley women's basketball team defeated Northern Kentucky University on the Drury's court. At the team dinner after the game, Coach Nancy Winstel announced ... More


Women on the Margins of Sports Fandom

Erin C. Tarver

in The I in Team: Sports Fandom and the Reproduction of Identity

Published in print:
2017
Published Online:
January 2018
ISBN:
9780226469935
eISBN:
9780226470276
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226470276.003.0008
Subject:
Philosophy, General

This chapter turns to sports fan practices that decenter masculinity to argue that sports fandom need not always reinforce existing social hierarchies. Women’s fan practices—both as fans of ... More


Introduction: The Challenge

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0001
Subject:
History, American History: 20th Century

This book is about 12 young women and the woman who coaches them. They are true student-athletes, seeking full development of body and mind. Thirty years earlier the woman who coaches them was ... More


Magical Season

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0004
Subject:
History, American History: 20th Century

Nancy Winstel's women's basketball team remade itself during the 2005–6 season. It did indeed pass the solstice that “maketh all things new.” Their defining day was March 5, 2006, in the thirtieth ... More


Rising to the Challenge

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0007
Subject:
History, American History: 20th Century

Indiana is a red state in basketball. Assembly Hall is a cathedral of the college game. Bright red banners at both ends of the court celebrate the achievements of Bobby Knight's men's teams. There ... More


Learning the System

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0003
Subject:
History, American History: 20th Century

The dramatic achievements of seniors Amy Mobley, Kristin Polosky, and Bridget Flanagan during the 2003 post-season rivaled those with which they, as freshmen, had helped win the national women's ... More


Finding What We Need

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0009
Subject:
History, American History: 20th Century

Some of the Northern Kentucky University women's basketball team's on-court success could be traced to their off-court initiatives: negotiating the later arrival on game day and the time to ... More


Farewell to Five

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0011
Subject:
History, American History: 20th Century

Northern Kentucky University's women's basketball team left its fans many legacies besides the sounds of “Fergalicious” filling Regents Hall during the pregame warm-ups: their record 48 wins against ... More


Losing What We Had

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0008
Subject:
History, American History: 20th Century

Midway College's women's basketball team had already played nine games and lost six. Going over the scouting report at practice, Nancy Winstel had told her team that they would have trouble with size ... More


Giving All We’ve Got

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0010
Subject:
History, American History: 20th Century

The loss of Northern Kentucky University (NKU) women's basketball team to Drury was a big disappointment. However, NKU had played hard against a team that was simply better than they were. Drury had ... More


Conclusion: March 2008

Robert K. Wallace

in Thirteen Women Strong: The Making of a Team

Published in print:
2008
Published Online:
September 2011
ISBN:
9780813125152
eISBN:
9780813135052
Item type:
chapter
Publisher:
University Press of Kentucky
DOI:
10.5810/kentucky/9780813125152.003.0012
Subject:
History, American History: 20th Century

In 2008, March Madness lasted the whole month. The shock of Northern Kentucky University's (NKU) last-second loss to Ferris State the previous year receded deeper and deeper into the past as the ... More


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