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Snobs, Anti-Snobs, and Marketing

Adrienne Lehrer

in Wine and Conversation

Published in print:
2009
Published Online:
September 2009
ISBN:
9780195307931
eISBN:
9780199867493
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195307931.003.0016
Subject:
Linguistics, Theoretical Linguistics

Wine culture, according to Robert Fuller, shares features with popular religion: a special vocabulary, ritualized behaviors, and ceremonies. Although wine drinking has become popular, there are still ... More


Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Hudson Cattell

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
book
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.001.0001
Subject:
History, American History: 20th Century

In 1975 there were 125 wineries in eastern North America. By 2013 there were more than 2,400. How and why the eastern United States and Canada became a major wine region of the world is the subject ... More


Farm Winery Laws and Their Effects

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0006
Subject:
History, American History: 20th Century

This chapter discusses farm winery laws. One key to the growth of the eastern wine industry was the passage of farm winery laws starting in the late 1960s and early 1970s by various state ... More


The Winemaker's Hand: Conversations on Talent, Technique, and Terroir

Natalie Berkowitz

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231167567
eISBN:
9780231537377
Item type:
book
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231167567.001.0001
Subject:
Sociology, Science, Technology and Environment

In this book's interviews, winemakers from the United States and abroad clarify the complex process of converting grapes into wine, with more than forty vintners candidly discussing how a combination ... More


Local Vino: The Winery Boom in the Heartland

James R. Pennell

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040740
eISBN:
9780252099199
Item type:
book
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040740.001.0001
Subject:
Sociology, Sport and Leisure

The art and craft of winemaking has put down roots in the Midwest, where enterprising vintners coax reds and whites from the prairie earth while their businesses stand at the hub of a new tradition ... More


Vineyards and Wineries before Farm Winery Legislation

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0005
Subject:
History, American History: 20th Century

This chapter looks at the early vineyards and wineries in eastern North America. In the 1950s and 1960s, vineyard plantings and winery openings occurred at a slow pace. It was during these years that ... More


The Industry Develops in the 1970s

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0007
Subject:
History, American History: 20th Century

This chapter details the early years of the wine industry in eastern North America. Environmental factors such as climate, diseases, and pests were the primary concern for those who wanted to grow ... More


Winery Events and Marketing in the 1970s

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0009
Subject:
History, American History: 20th Century

This chapter looks at the winery events and marketing in eastern North America in the 1970s. Marketing was a secondary concern of those who opened wineries in the 1970s, and was primarily addressed ... More


Winery Promotion in the 1980s

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0011
Subject:
History, American History: 20th Century

This chapter discusses winery promotion in the 1980s. In the 1980s, more attention was paid to marketing wine as people began to realize its importance. Among the marketing tools used in the early ... More


Israel

Natalie Berkowitz

in The Winemaker's Hand: Conversations on Talent, Technique, and Terroir

Published in print:
2014
Published Online:
November 2015
ISBN:
9780231167567
eISBN:
9780231537377
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231167567.003.0012
Subject:
Sociology, Science, Technology and Environment

This chapter presents a conversation with a winemaker from Israel: Micha Vaadia of Galil Mountain Winery. More than 300 wineries, from boutique enterprises to large corporate entities, flourish in ... More


The Industrial Section

in Los Angeles in the 1930s: The WPA Guide to the City of Angels

Published in print:
2011
Published Online:
March 2012
ISBN:
9780520268838
eISBN:
9780520948860
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520268838.003.0011
Subject:
History, American History: 20th Century

Although Los Angeles is widely known for its manufacture of motion pictures and aircraft, and the extensive commercial development around its harbor, relatively few people are aware that it produces ... More


More than Marketplaces: The Attraction of Local Wineries

James R. Pennell

in Local Vino: The Winery Boom in the Heartland

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040740
eISBN:
9780252099199
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040740.003.0003
Subject:
Sociology, Sport and Leisure

This chapter examines how the local wineries' attractive qualities for customers contributed to their growth. A common theme among Midwestern winery owners is that wine is not just a beverage; it is ... More


Becoming a Midwestern Vintner

James R. Pennell

in Local Vino: The Winery Boom in the Heartland

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040740
eISBN:
9780252099199
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040740.003.0004
Subject:
Sociology, Sport and Leisure

This chapter examines various points of entry into the winemaking business and wine owners' differing rationales. Winery owners in the Midwest have become involved in the business in a number of ... More


Wineries Are Work: Going “Backstage”

James R. Pennell

in Local Vino: The Winery Boom in the Heartland

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040740
eISBN:
9780252099199
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040740.003.0005
Subject:
Sociology, Sport and Leisure

This chapter examines the kinds of work and working conditions involved in local winery operation and how these are experienced by owners and employees. Customers at wineries are often fooled into ... More


Organizing the Midwest Wine Industry to Address Challenges

James R. Pennell

in Local Vino: The Winery Boom in the Heartland

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040740
eISBN:
9780252099199
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040740.003.0006
Subject:
Sociology, Sport and Leisure

This chapter examines the collaboration among Midwestern winery owners, including their efforts to deal with the common problems they face in the political arena. By the turn of the twenty-first ... More


The Challenges of Identity and Quality

James R. Pennell

in Local Vino: The Winery Boom in the Heartland

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040740
eISBN:
9780252099199
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040740.003.0007
Subject:
Sociology, Sport and Leisure

This chapter examines the challenges faced by winery owners with regards to forming a collective identity and producing high-quality wines. Winery owners often find it challenging to develop a common ... More


Local Vino and Mondovino: Midwestern Wineries in the Global Context

James R. Pennell

in Local Vino: The Winery Boom in the Heartland

Published in print:
2016
Published Online:
April 2017
ISBN:
9780252040740
eISBN:
9780252099199
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252040740.003.0008
Subject:
Sociology, Sport and Leisure

This chapter examines the relationship of Midwestern wineries to the global wine industry and the fuzziness of the “local” label that many winery owners use to distinguish themselves for marketing ... More


Introduction

Simone Cinotto

in Soft Soil, Black Grapes: The Birth of Italian Winemaking in California

Published in print:
2012
Published Online:
March 2016
ISBN:
9780814717387
eISBN:
9780814717394
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814717387.003.0001
Subject:
History, Cultural History

This book explores the role played by Italians in shaping California's wine industry. It examines why, of all the many ethnic and immigrant groups in turn-of-the-twentieth-century California, ... More


The Success of Italian Winemakers in California and the “Pavesian Myth”

Simone Cinotto

in Soft Soil, Black Grapes: The Birth of Italian Winemaking in California

Published in print:
2012
Published Online:
March 2016
ISBN:
9780814717387
eISBN:
9780814717394
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814717387.003.0002
Subject:
History, Cultural History

This chapter examines the factors that accounted for the success of three California wineries: the Italian Swiss Colony winery of Asti in Sonoma County, the Italian Vineyard Company of Secondo ... More


Producing Winescapes: Immigrant Labor on California Land

Simone Cinotto

in Soft Soil, Black Grapes: The Birth of Italian Winemaking in California

Published in print:
2012
Published Online:
March 2016
ISBN:
9780814717387
eISBN:
9780814717394
Item type:
chapter
Publisher:
NYU Press
DOI:
10.18574/nyu/9780814717387.003.0003
Subject:
History, Cultural History

This chapter examines the role of Italian immigrant labor in the success of Piedmontese wineries in California. The idea of California as a sunny, rural Italy resting on the Pacific Ocean was ... More


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