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Neuroenology: How the Brain Creates the Taste of Wine

Gordon M. Shepherd

Published in print:
2016
Published Online:
January 2019
ISBN:
9780231177009
eISBN:
9780231542876
Item type:
book
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231177009.001.0001
Subject:
Neuroscience, Behavioral Neuroscience

In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in ... More


Winery Events and Marketing in the 1970s

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0009
Subject:
History, American History: 20th Century

This chapter looks at the winery events and marketing in eastern North America in the 1970s. Marketing was a secondary concern of those who opened wineries in the 1970s, and was primarily addressed ... More


Epilogue: So is Vineyard Geology Important for Wine Taste?

Alex Maltman

in Vineyards, Rocks, and Soils: The Wine Lover's Guide to Geology

Published in print:
2018
Published Online:
November 2020
ISBN:
9780190863289
eISBN:
9780197559871
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190863289.003.0017
Subject:
Earth Sciences and Geography, Soil Science

We have seen in previous chapters how grapevines interact with rocks and soils, and in Chapter 10 I discussed the role of geology in terroir. But a question remains, one that is probably uppermost ... More


Smell, Flavor, and Language

Gordon M. Shepherd

in Neurogastronomy: How the Brain Creates Flavor and Why It Matters

Published in print:
2013
Published Online:
November 2015
ISBN:
9780231159111
eISBN:
9780231530316
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231159111.003.0025
Subject:
Neuroscience, Sensory and Motor Systems

This chapter addresses the fascinating and frustrating link between smell and language. It argues that connecting smells and flavor with language may be difficult, requiring all the linguistic tricks ... More


At Work in Neot Smadar: Making Wine, Milking Goats, Learning the Lesson of the Bolt

Ariel Glucklich

in Everyday Mysticism: A Contemplative Community at Work in the Desert

Published in print:
2017
Published Online:
May 2018
ISBN:
9780300212099
eISBN:
9780300231373
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300212099.003.0010
Subject:
Sociology, Sociology of Religion

This chapter looks at three work situations in which the author participated: winery, goat farm and garage. The chapter investigates the way that Self-inquiry shapes work and community in Neot Smadar.


Poll Vaulting

Charles E. Phelps and Guru Madhavan

in Making Better Choices: Design, Decisions, and Democracy

Published in print:
2021
Published Online:
April 2021
ISBN:
9780190871147
eISBN:
9780190871178
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190871147.003.0006
Subject:
Psychology, Social Psychology

This chapter provides a set of real-world examples of how the process used for decision-making dramatically affected the outcome and shows how different voting rules would have led to different ... More


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