Jump to ContentJump to Main Navigation

You are looking at 1-2 of 2 items

  • Keywords: wine festivals x
Clear All Modify Search

View:

Winery Events and Marketing in the 1970s

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0009
Subject:
History, American History: 20th Century

This chapter looks at the winery events and marketing in eastern North America in the 1970s. Marketing was a secondary concern of those who opened wineries in the 1970s, and was primarily addressed ... More


Consolidation in the 1990s

Hudson Cattell

in Wines of Eastern North America: From Prohibition to the Present-A History and Desk Reference

Published in print:
2013
Published Online:
August 2016
ISBN:
9780801451980
eISBN:
9780801469008
Item type:
chapter
Publisher:
Cornell University Press
DOI:
10.7591/cornell/9780801451980.003.0013
Subject:
History, American History: 20th Century

This chapter looks at the wine industry in the 1990s, a decade of consolidation as the health benefits of wine became a compelling factor. For the remainder of the decade and beyond, the results of ... More


View: