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Audiovisual Change: Viral Web Media and the Obama Campaign

Carol Vernallis

in Unruly Media: YouTube, Music Video, and the New Digital Cinema

Published in print:
2013
Published Online:
September 2013
ISBN:
9780199766994
eISBN:
9780199369010
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199766994.003.0008
Subject:
Music, Popular, History, American

Music video played a key role in Obama’s 2008 election. Tapping into an audiovisual history unavailable to McCain and Clinton, Obama supporters distributed music video clips from Facebook to YouTube; ... More


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