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Consumer Electronics

Mark Mason

in Europe and the Japanese Challenge: The Regulation of Multinationals in Comparative Perspective

Published in print:
1997
Published Online:
October 2011
ISBN:
9780198292647
eISBN:
9780191684937
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198292647.003.0004
Subject:
Business and Management, International Business, Political Economy

This chapter describes the expansion of Japanese investments into the European consumer electronics industry. A number of multinationals in this sector have set up modest European marketing sales, ... More


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