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New Brand and Product Line Development at Mars

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0011
Subject:
Business and Management, Knowledge Management

This chapter describes how one such firm—Mars, Incorporated—has become a leader in innovating new product concepts. In fact, the chapter sees how teams inside the company synthesized many of the ... More


Honda’s Element Comes to Life

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0009
Subject:
Business and Management, Knowledge Management

This chapter examines the case of Honda Motor Company Ltd. and sees how that company leveraged some proven subsystems from other vehicles, developed new ones as needed, and brought them all together ... More


The incorporation of user needs in telecom product design

Vivien Walsh, Carole Cohen, and Albert Richards

in Innovation By Demand: An Interdisciplinary Approach to the Study of Demand and its Role in Innovation

Published in print:
2002
Published Online:
July 2012
ISBN:
9780719062674
eISBN:
9781781700273
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719062674.003.0011
Subject:
Political Science, Political Economy

This chapter focuses on users and how their needs may be incorporated in the design of high-tech products. After discussing demand, markets, and user needs and surveying the evolution of user ... More


Encoding collocations in DiCoInfo: From formal to user-friendly representations

Marie-Claude L’Homme, Benoît Robichaud, and Patrick Leroyer

in Electronic Lexicography

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199654864
eISBN:
9780191745966
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199654864.003.0011
Subject:
Linguistics, Lexicography, Semantics and Pragmatics

This chapter presents an online lexical database and shows how some of its data categories have been converted to make them more accessible to users. The database is called DiCoInfo and contains ... More


Introduction: Electronic lexicography—from challenge to opportunity

Sylviane Granger

in Electronic Lexicography

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199654864
eISBN:
9780191745966
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199654864.003.0001
Subject:
Linguistics, Lexicography, Semantics and Pragmatics

This chapter contains a general introduction to the field of electronic lexicography and gives an overview of the contents of the volume. The first section introduces the different dimensions of the ... More


The LEAD dictionary-cum-writing aid: An integrated dictionary and corpus tool

Magali Paquot

in Electronic Lexicography

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199654864
eISBN:
9780191745966
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199654864.003.0009
Subject:
Linguistics, Lexicography, Semantics and Pragmatics

This chapter presents the Louvain English for Academic Purposes dictionary (LEAD), and focuses on how corpus data is used to customise the LEAD to users’ needs. Large corpora of expert academic ... More


The ARTES bilingual LSP dictionary: From collocation to higher order phraseology

Natalie Kübler and Mojca Pecman

in Electronic Lexicography

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199654864
eISBN:
9780191745966
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199654864.003.0010
Subject:
Linguistics, Lexicography, Semantics and Pragmatics

Because of globalisation, the requirements for bilingual LSP dictionaries have expanded dramatically, requiring more and more information for users. This chapter deals with the theoretical and ... More


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