Huatong Sun
- Published in print:
- 2012
- Published Online:
- May 2012
- ISBN:
- 9780199744763
- eISBN:
- 9780199932993
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199744763.003.0011
- Subject:
- Psychology, Cognitive Models and Architectures
This concluding chapter suggests future directions for the research and practice of cross-cultural technology in a glocalization age. Centering on a dialogical approach, it analyzes what the ...
More
This concluding chapter suggests future directions for the research and practice of cross-cultural technology in a glocalization age. Centering on a dialogical approach, it analyzes what the cross-cultural design community could learn from the user localization efforts to design for, invoke, nurture, encourage, support, and sustain culturally localized user experience —the consummate experience—for emerging technologies. It studies the characteristics and value as well as the role and functions of user localization in a technology’s whole design, production, and use cycle and discusses how to route those user efforts into the design process to better address user needs and expectations in this rising participatory culture. Real-world examples are supplemented to further the discussion beyond the case study when needed.Less
This concluding chapter suggests future directions for the research and practice of cross-cultural technology in a glocalization age. Centering on a dialogical approach, it analyzes what the cross-cultural design community could learn from the user localization efforts to design for, invoke, nurture, encourage, support, and sustain culturally localized user experience —the consummate experience—for emerging technologies. It studies the characteristics and value as well as the role and functions of user localization in a technology’s whole design, production, and use cycle and discusses how to route those user efforts into the design process to better address user needs and expectations in this rising participatory culture. Real-world examples are supplemented to further the discussion beyond the case study when needed.
Huatong Sun
- Published in print:
- 2012
- Published Online:
- May 2012
- ISBN:
- 9780199744763
- eISBN:
- 9780199932993
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199744763.003.0002
- Subject:
- Psychology, Cognitive Models and Architectures
This chapter explains why it is necessary and important to have a holistic vision of user experience for integrating action and meaning in cross-cultural design. Following Chapter 1, Chapter 2 ...
More
This chapter explains why it is necessary and important to have a holistic vision of user experience for integrating action and meaning in cross-cultural design. Following Chapter 1, Chapter 2 continues to review the unintegrated situation of cross-cultural technology design from the angle of usability and user experience. It maintains that the narrow conceptualization of usability that only focuses on action in technology design practices, is complicated by the narrow representations of culture that just reflect static meaning, resulting in a disconnect between action and meaning in cross-cultural design. This chapter first examines the usability concept and traces the conceptual movement from usability to user experience for a broader vision. Then it surveys cross-cultural usability research and practices and probes into the disconnect between action and meaning in technology design.Less
This chapter explains why it is necessary and important to have a holistic vision of user experience for integrating action and meaning in cross-cultural design. Following Chapter 1, Chapter 2 continues to review the unintegrated situation of cross-cultural technology design from the angle of usability and user experience. It maintains that the narrow conceptualization of usability that only focuses on action in technology design practices, is complicated by the narrow representations of culture that just reflect static meaning, resulting in a disconnect between action and meaning in cross-cultural design. This chapter first examines the usability concept and traces the conceptual movement from usability to user experience for a broader vision. Then it surveys cross-cultural usability research and practices and probes into the disconnect between action and meaning in technology design.
Huatong Sun
- Published in print:
- 2012
- Published Online:
- May 2012
- ISBN:
- 9780199744763
- eISBN:
- 9780199932993
- Item type:
- book
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199744763.001.0001
- Subject:
- Psychology, Cognitive Models and Architectures
A demanding challenge in cross-cultural design is how to make a usable technology meaningful to local users. This book examines the disconnect of action and meaning in cross-cultural design and ...
More
A demanding challenge in cross-cultural design is how to make a usable technology meaningful to local users. This book examines the disconnect of action and meaning in cross-cultural design and presents an innovative framework “Culturally Localized User Experience (CLUE)” to tackle the problem. Drawing from three strands of practice theories—activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach regards local culture as the dynamic nexus of contextual interactions and integrates action and meaning through a dialogical, cyclical design process in order to design a technology that would engage local users within meaningful social practices. With five in-depth case studies of mobile text messaging use in American and Chinese contexts, this book demonstrates that a technology creating for a culturally localized user experience mediates both instrumental practices and social meanings. It calls for a change in cross-cultural design practices from simply applying cultural conventions in design to localizing for social affordances with rich understandings of use activities in context. Meanwhile, the vivid user stories at sites of technology-in-use show the power of “user localization” in connecting design and use, which the book believes essential for the success of an emerging technology like mobile messaging in an era of participatory culture. This book is divided into three parts: theoretical grounding for key concepts, case histories, and scholarly implications. It explores how to create culture-sensitive technology for local users in this increasingly globalized world with a rising participatory culture.Less
A demanding challenge in cross-cultural design is how to make a usable technology meaningful to local users. This book examines the disconnect of action and meaning in cross-cultural design and presents an innovative framework “Culturally Localized User Experience (CLUE)” to tackle the problem. Drawing from three strands of practice theories—activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach regards local culture as the dynamic nexus of contextual interactions and integrates action and meaning through a dialogical, cyclical design process in order to design a technology that would engage local users within meaningful social practices. With five in-depth case studies of mobile text messaging use in American and Chinese contexts, this book demonstrates that a technology creating for a culturally localized user experience mediates both instrumental practices and social meanings. It calls for a change in cross-cultural design practices from simply applying cultural conventions in design to localizing for social affordances with rich understandings of use activities in context. Meanwhile, the vivid user stories at sites of technology-in-use show the power of “user localization” in connecting design and use, which the book believes essential for the success of an emerging technology like mobile messaging in an era of participatory culture. This book is divided into three parts: theoretical grounding for key concepts, case histories, and scholarly implications. It explores how to create culture-sensitive technology for local users in this increasingly globalized world with a rising participatory culture.
Huatong Sun
- Published in print:
- 2012
- Published Online:
- May 2012
- ISBN:
- 9780199744763
- eISBN:
- 9780199932993
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199744763.003.0010
- Subject:
- Psychology, Cognitive Models and Architectures
This chapter further develops the framework of CLUE with a consolidated discussion of five use cases presented earlier. It situates those cases on a broader horizon and reviews the trends of user ...
More
This chapter further develops the framework of CLUE with a consolidated discussion of five use cases presented earlier. It situates those cases on a broader horizon and reviews the trends of user localization across the sites. Thereby it illuminates how a holistic view of user experience is both situated and constructed in local contexts: To explore the “situatedness,” the first section of the chapter looks at how a local use of mobile messaging technology is situated in the surrounding contexts as the outcome of the interactions of various cultural influences; to investigate the “constructiveness,” the second section demonstrates how user localization functions as cultural consumption and how “genius loci” is achieved. Based on this holistic view of user experience, the third section examines affordances as dialogic relation through a dual mediation process of messaging use and suggests designing beyond operational affordances and cultivating social affordances for local use.Less
This chapter further develops the framework of CLUE with a consolidated discussion of five use cases presented earlier. It situates those cases on a broader horizon and reviews the trends of user localization across the sites. Thereby it illuminates how a holistic view of user experience is both situated and constructed in local contexts: To explore the “situatedness,” the first section of the chapter looks at how a local use of mobile messaging technology is situated in the surrounding contexts as the outcome of the interactions of various cultural influences; to investigate the “constructiveness,” the second section demonstrates how user localization functions as cultural consumption and how “genius loci” is achieved. Based on this holistic view of user experience, the third section examines affordances as dialogic relation through a dual mediation process of messaging use and suggests designing beyond operational affordances and cultivating social affordances for local use.
