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Material Communicationand the Mass Media Toy

Marc Steinberg

in Anime's Media Mix: Franchising Toys and Characters in Japan

Published in print:
2012
Published Online:
August 2015
ISBN:
9780816675494
eISBN:
9781452947525
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816675494.003.0003
Subject:
Art, Visual Culture

This chapter takes a detailed look at the specificity of transmedia communication. It argues that media interconnectivity or convergence does not always depend first and foremost on users. In order ... More


Media Mixes, Media Transformations

Marc Steinberg

in Anime's Media Mix: Franchising Toys and Characters in Japan

Published in print:
2012
Published Online:
August 2015
ISBN:
9780816675494
eISBN:
9781452947525
Item type:
chapter
Publisher:
University of Minnesota Press
DOI:
10.5749/minnesota/9780816675494.003.0004
Subject:
Art, Visual Culture

The term media mix has been the most widely used word to describe the phenomenon of transmedia communication, specifically, the development of a particular media franchise across multiple media ... More


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