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Branding

WILLIAM CORNISH

in Intellectual Property: Omnipresent, Distracting, Irrelevant?

Published in print:
2004
Published Online:
January 2010
ISBN:
9780199263073
eISBN:
9780191718694
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199263073.003.0003
Subject:
Law, Intellectual Property, IT, and Media Law

‘Branding’ is the watchword of marketers; lawyers talk of ‘trademarks and associated get-up’. By these terms the two groups mean broadly the same phenomenon; but each inclines to a contemptuous view ... More


Industrial Property: Trade Marks and Unfair Competition

William Cornish

in The Oxford History of the Laws of England: Volume XIII: 1820–1914 Fields of Development

Published in print:
2010
Published Online:
May 2010
ISBN:
9780199239757
eISBN:
9780191705151
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199239757.003.0035
Subject:
Law, Legal History

This chapter on laws governing trademarks and unfair competition in the 19th century covers private and public control of marketing practices, the common law action against ‘passing, palming or ... More


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