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Readers Read Advertising into Their Lives: The Trade Card Scrapbook

Ellen Gruber Garvey

in The Adman in the Parlor: Magazines and the Gendering of Consumer Culture, 1880s to 1910s

Published in print:
1996
Published Online:
October 2011
ISBN:
9780195108224
eISBN:
9780199855070
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195108224.003.0002
Subject:
Literature, American, 19th Century Literature

This chapter discusses how the promulgation of colorful trade cards and scrapbooks in the 1880s and 1890s elicited consumer interaction with advertising. The mass produced, widely distributed cards ... More


Exotic, Empire, or Everyday? Advertising Groceries

Jon Stobart

in Sugar and Spice: Grocers and Groceries in Provincial England, 1650-1830

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199577927
eISBN:
9780191744884
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199577927.003.0008
Subject:
History, British and Irish Early Modern History, Economic History

This chapter examines the nature and importance of grocery advertising. The chapter consciously juxtaposes the form and content of trade cards and newspaper advertisements: the intensely visual ... More


The Advertising War Begins: “Is the Bread That We Eat Poisoned?” 1876–1888

Linda Civitello

in Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking

Published in print:
2017
Published Online:
January 2018
ISBN:
9780252041082
eISBN:
9780252099632
Item type:
chapter
Publisher:
University of Illinois Press
DOI:
10.5406/illinois/9780252041082.003.0005
Subject:
Sociology, Culture

In the 1870s, with scores of companies jumping on the baking powder band wagon and using newspapers, magazines, and trade cards to advertise, Royal pioneered ideological warfare that claimed its ... More


Advertisements and Ephemera

Amanda Brickell Bellows

in American Slavery and Russian Serfdom in the Post-Emancipation Imagination

Published in print:
2020
Published Online:
May 2021
ISBN:
9781469655543
eISBN:
9781469655567
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/northcarolina/9781469655543.003.0006
Subject:
History, African-American History

This chapter examines the ways in which Russian and American businesses represented the histories of slavery, serfdom, and emancipation in late nineteenth-century advertisements. Images of African ... More


Objects and Ideas

Sarah Anne Carter

in Object Lessons: How Nineteenth-Century Americans Learned to Make Sense of the Material World

Published in print:
2018
Published Online:
August 2018
ISBN:
9780190225032
eISBN:
9780190908317
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190225032.003.0006
Subject:
History, American History: 19th Century, Cultural History

Chapter 5 explores broader political, economic, psychological, literary, and intellectual meanings of the object lesson, presenting it as a key way of reasoning in and about nineteenth-century ... More


Seeing the Colonies: Colonialist Visual Culture, 1936–1943

Willeke Sandler

in Empire in the Heimat: Colonialism and Public Culture in the Third Reich

Published in print:
2018
Published Online:
August 2018
ISBN:
9780190697907
eISBN:
9780190697938
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190697907.003.0008
Subject:
History, European Modern History, Political History

This chapter examines colonialists’ use of visual culture to develop metropolitan Germans’ identification with the distant colonial territories. Colonialists mobilized a variety of visual forms, ... More


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