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Choosing Strategies for New Products Using Primary Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0008
Subject:
Business and Management, Marketing

This chapter shows how the firm can choose new product designs and pricing strategies when primary data (i.e., intentions studies, conjoint experiments, auctions, simulated test markets, and test ... More


Choosing Marketing Policy in the Long Run

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0002
Subject:
Business and Management, Marketing

This chapter introduces key financial tools necessary for measuring the long-run effects of marketing policy under uncertainty. It distinguishes the cases where the firm sells multiple products or ... More


Making use of mini‐publics

Robert E. Goodin and John S. Dryzek

in Innovating Democracy: Democratic Theory and Practice After the Deliberative Turn

Published in print:
2008
Published Online:
September 2008
ISBN:
9780199547944
eISBN:
9780191720116
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199547944.003.0002
Subject:
Political Science, Comparative Politics, Political Theory

Democratic theorists often place deliberative innovations such as Citizen's Juries, Consensus Conferences, Planning Cells, and Deliberative Polls at the centre of their hopes for deliberative ... More


The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Marc H. Meyer

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.001.0001
Subject:
Business and Management, Knowledge Management

Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Organic, internal ... More


Business Model Innovation

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0010
Subject:
Business and Management, Knowledge Management

This chapter explores business model innovation, which can be as essential to enterprise growth as anything discussed to this point. Within the context of the management framework, business model ... More


Prisons: security, rehabilitation and humanity

David Faulkner and Ros Burnett

in Where Next For Criminal Justice?

Published in print:
2011
Published Online:
May 2012
ISBN:
9781847428929
eISBN:
9781447305569
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781847428929.003.0009
Subject:
Social Work, Crime and Justice

This chapter reviews the social and political context in which English and Welsh prisons now operate, the effect of successive reforms of management and reorganisation, and the culture and attitudes ... More


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