George S. Yip and Audrey J. M. Bink
- Published in print:
- 2007
- Published Online:
- October 2011
- ISBN:
- 9780199229833
- eISBN:
- 9780191696374
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199229833.003.0007
- Subject:
- Business and Management, Strategy, International Business
Chapter 6 examined the global account manager (gam). But as the relationship with a major account will be more intense than one person can handle, there will always be more employees involved in the ...
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Chapter 6 examined the global account manager (gam). But as the relationship with a major account will be more intense than one person can handle, there will always be more employees involved in the relationship besides the gam. The way these employees are linked with each other, both formally and informally, means that they form the global account team (gat). This chapter discusses the gat, focusing on the following issues: responsibilities of the global account team; who should be selected as members of the global account team; organizational structure; and the team's place in the organization.Less
Chapter 6 examined the global account manager (gam). But as the relationship with a major account will be more intense than one person can handle, there will always be more employees involved in the relationship besides the gam. The way these employees are linked with each other, both formally and informally, means that they form the global account team (gat). This chapter discusses the gat, focusing on the following issues: responsibilities of the global account team; who should be selected as members of the global account team; organizational structure; and the team's place in the organization.
