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Generating ‘insight’ and building segmentations – moving beyond simple targeting

Dominic McVey and Lynne Walsh

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.07
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter explores one of the most important theoretical principles of social marketing: the rationale and importance of segmenting target audiences and how this can be done. It introduces the ... More


Discursive news values analysis

Monika Bednarek and Helen Caple

in The Discourse of News Values: How News Organizations Create Newsworthiness

Published in print:
2017
Published Online:
March 2017
ISBN:
9780190653934
eISBN:
9780190653972
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780190653934.003.0003
Subject:
Linguistics, Applied Linguistics and Pedagogy

This chapter further explains what is meant in this book by the discursive construction of news values and discusses notions such as context-dependency, preferred meaning (how readers are ... More


Why Can’t We Sell Human Rights Like We Sell Soap?

Robert C. Hornik

in Understanding Social Action, Promoting Human Rights

Published in print:
2012
Published Online:
January 2013
ISBN:
9780195371895
eISBN:
9780199979127
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371895.003.0003
Subject:
Political Science, Democratization

In Chapter 3, communications scholar Robert C. Hornik gives a brief history of the health communications field and outlines insights and pitfalls relevant to human rights communications efforts. In ... More


Governance Indicators and the Broken Feedback Loop: Leveraging Communications for Impact

Hazel Feigenblatt

in Governance Indicators: Approaches, Progress, Promise

Published in print:
2018
Published Online:
November 2018
ISBN:
9780198817062
eISBN:
9780191858680
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198817062.003.0010
Subject:
Political Science, International Relations and Politics

This chapter presents an overview of the role of communications in governance indicators and discusses challenges to understanding whether, how, and why their intended audiences use or fail to use ... More


The First Shift in (Modern) Ruler Visibility: the Reign of Mahmud II (1808–39)

Darin Stephanov

in Ruler Visibility and Popular Belonging in the Ottoman Empire, 1808-1908

Published in print:
2018
Published Online:
September 2019
ISBN:
9781474441414
eISBN:
9781474460255
Item type:
chapter
Publisher:
Edinburgh University Press
DOI:
10.3366/edinburgh/9781474441414.003.0002
Subject:
Society and Culture, Middle Eastern Studies

Chapter 1 introduces and briefly traces the concept of ruler visibility, the focal point of the entire book, from the inception of the Ottoman imperial project to the nineteenth century. This ... More


Gestural communication in great apes

Richard W. Byrne

in Evolving Insight

Published in print:
2016
Published Online:
March 2016
ISBN:
9780198757078
eISBN:
9780191820281
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198757078.003.0004
Subject:
Psychology, Developmental Psychology, Evolutionary Psychology

This chapter explains how gestural communication in great apes generated excitement when it was discovered that most signals were given intentionally. Apes show deliberate targeting of specific ... More


Communication and dissemination

Aaron Williamon, Jane Ginsborg, Rosie Perkins, and George Waddell

in Performing Music Research: Methods in Music Education, Psychology, and Performance Science

Published in print:
2021
Published Online:
May 2021
ISBN:
9780198714545
eISBN:
9780191883071
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198714545.003.0014
Subject:
Psychology, Developmental Psychology, Music Psychology

Chapter 14 of Performing Music Research presents the key features of the final written research report. It considers how to get started, the use of appropriate structure and headings, the importance ... More


Bad-Faith Dissent

Inmaculada de Melo-Martín and Kristen Intemann

in The Fight Against Doubt: How to Bridge the Gap Between Scientists and the Public

Published in print:
2018
Published Online:
October 2018
ISBN:
9780190869229
eISBN:
9780190869236
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780190869229.003.0003
Subject:
Philosophy, Philosophy of Science

This chapter explores whether the presence of bad-faith motive is a reliable criterion to identify normatively inappropriate dissent (NID). Rather than appropriate epistemic motives to help advance ... More


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