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Willingness to Pay for Low Water Footprint Foods during Drought

Hannah Krovetz, Rebecca Taylor, and Sofia B. Villas-Boas

in Agricultural Productivity and Producer Behavior

Published in print:
2019
Published Online:
May 2020
ISBN:
9780226619804
eISBN:
9780226619941
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226619941.003.0008
Subject:
Economics and Finance, Development, Growth, and Environmental

In the context of recent California drought years, we investigate whether consumers are willing to pay for more efficient water usage in the production of four crops. We implement an internet survey ... More


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