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The Supply of Soft Innovations

Paul Stoneman

in Soft Innovation: Economics, Product Aesthetics, and the Creative Industries

Published in print:
2010
Published Online:
May 2010
ISBN:
9780199572489
eISBN:
9780191722257
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199572489.003.0007
Subject:
Business and Management, Innovation

This chapter considers alternative models of the supply of soft innovations relying heavily on models of product differentiation. Existing models of product differentiated markets are adapted to ... More


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