Maryse Bray, Hélène Gill, and Laurence Randall
- Published in print:
- 2011
- Published Online:
- June 2013
- ISBN:
- 9781846316555
- eISBN:
- 9781846316692
- Item type:
- chapter
- Publisher:
- Liverpool University Press
- DOI:
- 10.5949/UPO9781846316692.023
- Subject:
- Society and Culture, Cultural Studies
The teaching of French in British universities has recovered from a steady decline ten years ago, as evidenced by the continued existence of French departments, the recruitment of full cohorts by ...
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The teaching of French in British universities has recovered from a steady decline ten years ago, as evidenced by the continued existence of French departments, the recruitment of full cohorts by institutions, and upgrading of A-level entry requirements by polytechnics. This chapter examines the reason behind this recovery, namely jobs, or rather employability — the new corporate education buzzword coined during the years of trouble to improve job prospects for humanities graduates. Across many institutions it has sparked a number of ingenious initiatives to make French and other languages attractive once again to new cohorts of hard-headed school-leavers with strong career aspirations. The Career Management Skills (CMS) strategy at the University of Westminster is presented as a case study.Less
The teaching of French in British universities has recovered from a steady decline ten years ago, as evidenced by the continued existence of French departments, the recruitment of full cohorts by institutions, and upgrading of A-level entry requirements by polytechnics. This chapter examines the reason behind this recovery, namely jobs, or rather employability — the new corporate education buzzword coined during the years of trouble to improve job prospects for humanities graduates. Across many institutions it has sparked a number of ingenious initiatives to make French and other languages attractive once again to new cohorts of hard-headed school-leavers with strong career aspirations. The Career Management Skills (CMS) strategy at the University of Westminster is presented as a case study.
