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Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Sharan Jagpal and Shireen Jagpal

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.001.0001
Subject:
Business and Management, Marketing

This book shows how to fuse marketing, finance, and other disciplines to improve performance for the corporation or organization. Specifically, it shows decision makers at different levels in the ... More


How to Choose Optimal International Marketing Strategies

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0023
Subject:
Business and Management, Marketing

This chapter shows how multinational firms can use marketing-finance fusion to choose international strategies. It discusses the pros and cons of international diversification to privately and ... More


Acquisitions in a Globally Competitive Landscape

John Child, David Faulkner, and Robert Pitkethly

in The Management of International Acquisitions

Published in print:
2003
Published Online:
September 2007
ISBN:
9780199267101
eISBN:
9780191716706
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199267101.003.0002
Subject:
Business and Management, International Business

This chapter provides information on the scale and scope of M&A. The M&A boom is part and parcel of globalization, and the main drivers behind this movement are considered. These include market, ... More


A Contextually Based Human Resource Theory

Jaap Paauwe

in HRM and Performance: Achieving Long Term Viability

Published in print:
2004
Published Online:
October 2011
ISBN:
9780199273904
eISBN:
9780191699726
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199273904.003.0005
Subject:
Business and Management, HRM / IR, Organization Studies

This chapter introduces its own model of the Contextually Based Human Resource Theory (CBHRT) through utilizing insights that have been derived in the previous chapters for establishing the design ... More


Making the Business Case for Environmental Sustainability

Rebecca Henderson

in Leading Sustainable Change: An Organizational Perspective

Published in print:
2015
Published Online:
April 2015
ISBN:
9780198704072
eISBN:
9780191773242
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198704072.003.0002
Subject:
Business and Management, Innovation, Knowledge Management

Building a persuasive business case is central to moving environmental sustainability from a peripheral concern to one that is at the core of the organization, and many firms are uniting the ability ... More


Introduction to Open Innovation

Anne Sigismund Huff, Kathrin M. Möslein, and Ralf Reichwald

in Leading Open Innovation

Published in print:
2013
Published Online:
August 2013
ISBN:
9780262018494
eISBN:
9780262312455
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262018494.003.0008
Subject:
Business and Management, Knowledge Management

This introductory chapter discusses the theme of this volume which is about open innovation (OI). This volume explores OI’s search for smart people who might expand the space for innovation and ... More


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