Jump to ContentJump to Main Navigation

You are looking at 1-1 of 1 items

  • Keywords: sponsorship opportunities x
Clear All Modify Search

View:

Go Mama! Branded By Beauty: How Danica Patrick Swooned Her Way into Sponsorship

Lisa R. Neilson

in A Locker Room of Her Own: Celebrity, Sexuality, and Female Athletes

Published in print:
2013
Published Online:
March 2014
ISBN:
9781617038136
eISBN:
9781621039617
Item type:
chapter
Publisher:
University Press of Mississippi
DOI:
10.14325/mississippi/9781617038136.003.0010
Subject:
Sociology, Sport and Leisure

This chapter examines how Danica Patrick’s choice to be branded by beauty helped her in her career as a race car driver. Patrick’s decision to be featured in the men’s magazine FHM was said to be one ... More


View: