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Dramatizing a Bar of Soap: The Advertising Industry before Broadcasting

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0001
Subject:
Film, Television and Radio, Television

This chapter traces the development of the modern advertising industry. The advertising industry structured itself—forming agencies and a system of compensation by commission—to mediate among print ... More


The Ballet and Ballyhoo of Radio Showmanship: Young & Rubicam’s Soft Sell

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0006
Subject:
Film, Television and Radio, Television

This chapter analyzes the advertising industry debates over the use of entertainment and “showmanship” as a selling tool on radio. Early in the radio era, admen debated about the usefulness and ... More


The Commercial Imperative: Jack Benny, Advertising, and Radio Sponsors

Kathryn H. Fuller-Seeley

in Jack Benny and the Golden Age of American Radio Comedy

Published in print:
2017
Published Online:
May 2018
ISBN:
9780520295049
eISBN:
9780520967946
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520295049.003.0007
Subject:
Film, Television and Radio, Radio

Jack Benny ingeniously intertwined the advertising messages of his sponsors into his radio comedy narratives. Although early sponsors like Canada Dry were affronted by the sly, cynical attitude ... More


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