Thomas Lingard
- Published in print:
- 2013
- Published Online:
- January 2014
- ISBN:
- 9780197265536
- eISBN:
- 9780191760327
- Item type:
- chapter
- Publisher:
- British Academy
- DOI:
- 10.5871/bacad/9780197265536.003.0017
- Subject:
- Political Science, Environmental Politics
Tipping points got us into the current mess and tipping points have to get us out if it. Businesses can respond to proxy versions of tipping points and have to listen to their customers. Dealing with ...
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Tipping points got us into the current mess and tipping points have to get us out if it. Businesses can respond to proxy versions of tipping points and have to listen to their customers. Dealing with an uncertain future which is not at all like the past requires new forms of leadership and explanation to employees and customers. These conditions are not presently available. Yet the forces of weak governance (especially at the international level), perverse incentives, and excessively powerful lobbies make the onset of tipping points more likely than their more benign transformation. Tough regulatory intervention, new forms of social media communication and pressure, and courageous leadership have to emerge.Less
Tipping points got us into the current mess and tipping points have to get us out if it. Businesses can respond to proxy versions of tipping points and have to listen to their customers. Dealing with an uncertain future which is not at all like the past requires new forms of leadership and explanation to employees and customers. These conditions are not presently available. Yet the forces of weak governance (especially at the international level), perverse incentives, and excessively powerful lobbies make the onset of tipping points more likely than their more benign transformation. Tough regulatory intervention, new forms of social media communication and pressure, and courageous leadership have to emerge.
Barrie Gunter
- Published in print:
- 2015
- Published Online:
- May 2016
- ISBN:
- 9780719097874
- eISBN:
- 9781526104359
- Item type:
- chapter
- Publisher:
- Manchester University Press
- DOI:
- 10.7228/manchester/9780719097874.003.0006
- Subject:
- Society and Culture, Media Studies
The 21st century has witnessed the rapid rise of online social media. At the forefront of these developments have been popular sites such as Facebook and Twitter. Young adults and then children ...
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The 21st century has witnessed the rapid rise of online social media. At the forefront of these developments have been popular sites such as Facebook and Twitter. Young adults and then children adopted these sites first before moving on to other even newer and more fashionable locations such as Instagram, SnapChat and others once their parents made the initial social media less trendy places to hang out. Marketing professionals have not been slow to recognise the popularity of these platforms with children and the centrality they have in young people's lives. Marketers have quickly adopted these sites as branding locations and have even gone as far as developing their own sites. The use of online social media to promote brands to children has raised concerns about whether they are necessarily aware of the marketing use of these sites when in their outward appearance they seem like other social media sites. This chapter examines the way brands have co-opted social media technologies for branding purposes. Sometimes this activity takes the form of brands utilising established independent social media sites and on other occasions brand owners have created their own social media sites. Evidence is reviewed about how these sites can influence children's brand awareness and opinions and even their brand choices.Less
The 21st century has witnessed the rapid rise of online social media. At the forefront of these developments have been popular sites such as Facebook and Twitter. Young adults and then children adopted these sites first before moving on to other even newer and more fashionable locations such as Instagram, SnapChat and others once their parents made the initial social media less trendy places to hang out. Marketing professionals have not been slow to recognise the popularity of these platforms with children and the centrality they have in young people's lives. Marketers have quickly adopted these sites as branding locations and have even gone as far as developing their own sites. The use of online social media to promote brands to children has raised concerns about whether they are necessarily aware of the marketing use of these sites when in their outward appearance they seem like other social media sites. This chapter examines the way brands have co-opted social media technologies for branding purposes. Sometimes this activity takes the form of brands utilising established independent social media sites and on other occasions brand owners have created their own social media sites. Evidence is reviewed about how these sites can influence children's brand awareness and opinions and even their brand choices.
Kiri Miller
- Published in print:
- 2012
- Published Online:
- May 2012
- ISBN:
- 9780199753451
- eISBN:
- 9780199932979
- Item type:
- book
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199753451.001.0001
- Subject:
- Music, History, American, Ethnomusicology, World Music
This book is about play, performance, and participatory culture in the digital age. It shows how music, video games, and social media are bridging virtual and visceral experience, creating dispersed ...
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This book is about play, performance, and participatory culture in the digital age. It shows how music, video games, and social media are bridging virtual and visceral experience, creating dispersed communities who forge meaningful connections by “playing along” with popular culture. Miller reveals how digital media are brought to bear in the transmission of embodied knowledge: how a Grand Theft Auto player uses a virtual radio to hear with her avatar’s ears; how a Guitar Hero player channels the experience of a live rock performer; and how an amateur guitar student translates a two-dimensional, pre-recorded online music lesson into three-dimensional physical practice and an intimate relationship with a distant teacher. Through ethnographic case studies, Miller demonstrates that our everyday experiences with interactive digital media are gradually transforming our understanding of musicality, creativity, play, and participation.Less
This book is about play, performance, and participatory culture in the digital age. It shows how music, video games, and social media are bridging virtual and visceral experience, creating dispersed communities who forge meaningful connections by “playing along” with popular culture. Miller reveals how digital media are brought to bear in the transmission of embodied knowledge: how a Grand Theft Auto player uses a virtual radio to hear with her avatar’s ears; how a Guitar Hero player channels the experience of a live rock performer; and how an amateur guitar student translates a two-dimensional, pre-recorded online music lesson into three-dimensional physical practice and an intimate relationship with a distant teacher. Through ethnographic case studies, Miller demonstrates that our everyday experiences with interactive digital media are gradually transforming our understanding of musicality, creativity, play, and participation.
Jason Gainous and Kevin M. Wagner
- Published in print:
- 2013
- Published Online:
- January 2014
- ISBN:
- 9780199965076
- eISBN:
- 9780199350476
- Item type:
- book
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199965076.001.0001
- Subject:
- Political Science, American Politics
Using theory and data from leading online social media, Gainous and Wagner illustrate how platforms such as Twitter and Facebook are bypassing traditional media and creating a new forum for the ...
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Using theory and data from leading online social media, Gainous and Wagner illustrate how platforms such as Twitter and Facebook are bypassing traditional media and creating a new forum for the exchange of political information and campaigning. Beginning with a strong theoretical foundation grounded in political, communications, and psychology literature, this book examines the effect of online social media on how people come to learn, understand, and engage in politics. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when, and where people are informed. The authors illustrate how political actors utilized these Internet networks to control the flow of information and win elections. These new and growing online communities are a new forum for the exchange of information that is governed by relationships formed and maintained outside traditional media. With an approach grounded in both social science theory and empirical data, Gainous and Wagner show how the online social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.Less
Using theory and data from leading online social media, Gainous and Wagner illustrate how platforms such as Twitter and Facebook are bypassing traditional media and creating a new forum for the exchange of political information and campaigning. Beginning with a strong theoretical foundation grounded in political, communications, and psychology literature, this book examines the effect of online social media on how people come to learn, understand, and engage in politics. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when, and where people are informed. The authors illustrate how political actors utilized these Internet networks to control the flow of information and win elections. These new and growing online communities are a new forum for the exchange of information that is governed by relationships formed and maintained outside traditional media. With an approach grounded in both social science theory and empirical data, Gainous and Wagner show how the online social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.
Mark Doidge, Radosław Kossakowski, and Svenja Mintert
- Published in print:
- 2020
- Published Online:
- September 2020
- ISBN:
- 9781526127624
- eISBN:
- 9781526152121
- Item type:
- chapter
- Publisher:
- Manchester University Press
- DOI:
- 10.7765/9781526127631.00008
- Subject:
- Sociology, Sport and Leisure
The ultras’ performance is not restricted to ninety minutes at the weekend. It lives through regular interactions throughout the week through the traditional media, conversations and social media. ...
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The ultras’ performance is not restricted to ninety minutes at the weekend. It lives through regular interactions throughout the week through the traditional media, conversations and social media. The last of these has become an important public sphere where the way fans and ultras should act or react are debated and discussed. Social media is an important site of the ultras’ performance as the visual style permits groups to create a lasting image of themselves that extends far beyond the stadium and can be spread across the world.Less
The ultras’ performance is not restricted to ninety minutes at the weekend. It lives through regular interactions throughout the week through the traditional media, conversations and social media. The last of these has become an important public sphere where the way fans and ultras should act or react are debated and discussed. Social media is an important site of the ultras’ performance as the visual style permits groups to create a lasting image of themselves that extends far beyond the stadium and can be spread across the world.
Monika Djerf-Pierre and Jon Pierre
- Published in print:
- 2019
- Published Online:
- September 2019
- ISBN:
- 9781447341437
- eISBN:
- 9781447341475
- Item type:
- chapter
- Publisher:
- Policy Press
- DOI:
- 10.1332/policypress/9781447341437.003.0005
- Subject:
- Political Science, Public Policy
The article examines how local government officials in Sweden use social media and to what extent the emergence of social media has altered the relationship to conventional news media. The article ...
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The article examines how local government officials in Sweden use social media and to what extent the emergence of social media has altered the relationship to conventional news media. The article examines the development of local government-media relations across time on the basis of a unique survey-based data set comparing the local political and administrative leadership's media strategies in 1989 and 2010. The 2010 survey also included questions on how local officials in Sweden use social media in their work, that is, Facebook, Twitter and blogs. The results show that local officials have appropriated social media in their work, but only to a moderate extent. Local officials engage in social media if and when the local government becomes the target of social media scrutiny. Our study also demonstrates that social media have not replaced conventional media as a means of communication with constituencies. Indeed, officials who are active social media users have more contacts with conventional media compared to less active officials. Social media thus contribute to an intensification of the mediatisation of local governance rather than replacing conventional media in local political communication.Less
The article examines how local government officials in Sweden use social media and to what extent the emergence of social media has altered the relationship to conventional news media. The article examines the development of local government-media relations across time on the basis of a unique survey-based data set comparing the local political and administrative leadership's media strategies in 1989 and 2010. The 2010 survey also included questions on how local officials in Sweden use social media in their work, that is, Facebook, Twitter and blogs. The results show that local officials have appropriated social media in their work, but only to a moderate extent. Local officials engage in social media if and when the local government becomes the target of social media scrutiny. Our study also demonstrates that social media have not replaced conventional media as a means of communication with constituencies. Indeed, officials who are active social media users have more contacts with conventional media compared to less active officials. Social media thus contribute to an intensification of the mediatisation of local governance rather than replacing conventional media in local political communication.
Lynn Schofield Clark
- Published in print:
- 2012
- Published Online:
- January 2013
- ISBN:
- 9780199899616
- eISBN:
- 9780199980161
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199899616.003.0006
- Subject:
- Sociology, Marriage and the Family
This chapter highlights the patterns of communication that existed within families before digital and mobile media technologies appeared and that continue to shape the uses of these technologies. It ...
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This chapter highlights the patterns of communication that existed within families before digital and mobile media technologies appeared and that continue to shape the uses of these technologies. It argues that there are differences in how parents understand the relationship of communication technologies to risk, with upper income families concerned about the risk of mediated leisure that might undermine educational and economic goals, some middle income families worried about the risks of a polluting cultural environment and failing schools, and lower income families worried about risks of even more decrepit social structures that create failed opportunities for their children. The chapter demonstrates that whereas media are implicated in the risks of upper income families’ goals, lower income families can instead sometimes view media as a means to meet familial goals such as finding ways to avoid neighborhood-related risks and seeking productive outlets for time.Less
This chapter highlights the patterns of communication that existed within families before digital and mobile media technologies appeared and that continue to shape the uses of these technologies. It argues that there are differences in how parents understand the relationship of communication technologies to risk, with upper income families concerned about the risk of mediated leisure that might undermine educational and economic goals, some middle income families worried about the risks of a polluting cultural environment and failing schools, and lower income families worried about risks of even more decrepit social structures that create failed opportunities for their children. The chapter demonstrates that whereas media are implicated in the risks of upper income families’ goals, lower income families can instead sometimes view media as a means to meet familial goals such as finding ways to avoid neighborhood-related risks and seeking productive outlets for time.
Jason Gainous and Kevin M. Wagner
- Published in print:
- 2013
- Published Online:
- January 2014
- ISBN:
- 9780199965076
- eISBN:
- 9780199350476
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199965076.003.0001
- Subject:
- Political Science, American Politics
This chapter lays the predicate for the measures and models in this book. This chapter reviews the growth and impact of the Internet and online social media on the American political system. The ...
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This chapter lays the predicate for the measures and models in this book. This chapter reviews the growth and impact of the Internet and online social media on the American political system. The chapter sets forth the theory that social media changes two vital elements of the political learning process. First, by allowing the consumer to pick their own network of communication, social media allows citizens to self-select their content in a way that avoids any disagreeable ideas or interpretations. Second, the networks themselves exist outside the traditional media machine, allowing political actors—including parties and candidates—to shape and dictate their content.Less
This chapter lays the predicate for the measures and models in this book. This chapter reviews the growth and impact of the Internet and online social media on the American political system. The chapter sets forth the theory that social media changes two vital elements of the political learning process. First, by allowing the consumer to pick their own network of communication, social media allows citizens to self-select their content in a way that avoids any disagreeable ideas or interpretations. Second, the networks themselves exist outside the traditional media machine, allowing political actors—including parties and candidates—to shape and dictate their content.
Brooke Erin Duffy
- Published in print:
- 2017
- Published Online:
- January 2018
- ISBN:
- 9780300218176
- eISBN:
- 9780300227666
- Item type:
- chapter
- Publisher:
- Yale University Press
- DOI:
- 10.12987/yale/9780300218176.003.0005
- Subject:
- Society and Culture, Media Studies
This chapter argues that social media economies are unfolding in ways that are highly uneven, favoring particular subjectivities of race, class, and body aesthetics. In particular, the chapter ...
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This chapter argues that social media economies are unfolding in ways that are highly uneven, favoring particular subjectivities of race, class, and body aesthetics. In particular, the chapter considers activities that might be defined as word-of-mouth marketing or—to use a more voguish term—“brand evangelism”: sharing products and messages within one's networked communities. And it's no small wonder that contemporary marketers seek to incorporate social media producers into their promotional arsenals: their built-in audience furnishes social capital and enables companies to leverage ostensibly “authentic” or “organic” brand communication. However, the picture that emerges is one where existing social hierarchies are exacerbated both inside and outside these branded worlds.Less
This chapter argues that social media economies are unfolding in ways that are highly uneven, favoring particular subjectivities of race, class, and body aesthetics. In particular, the chapter considers activities that might be defined as word-of-mouth marketing or—to use a more voguish term—“brand evangelism”: sharing products and messages within one's networked communities. And it's no small wonder that contemporary marketers seek to incorporate social media producers into their promotional arsenals: their built-in audience furnishes social capital and enables companies to leverage ostensibly “authentic” or “organic” brand communication. However, the picture that emerges is one where existing social hierarchies are exacerbated both inside and outside these branded worlds.
Ya-Wen Lei
- Published in print:
- 2019
- Published Online:
- May 2020
- ISBN:
- 9780691196145
- eISBN:
- 9781400887941
- Item type:
- chapter
- Publisher:
- Princeton University Press
- DOI:
- 10.23943/princeton/9780691196145.003.0005
- Subject:
- Political Science, Asian Politics
This chapter examines the connection between the press and the Internet sectors. It discusses how and why the major Internet companies providing news service and social media in China became a thorn ...
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This chapter examines the connection between the press and the Internet sectors. It discusses how and why the major Internet companies providing news service and social media in China became a thorn in the side of the Chinese state, despite the state's efforts to control them. Existing studies of rising public opinion in China tend to focus on how technological properties of the Internet can empower citizens to bring about social change and how the Chinese state has attempted to forestall such change. Such work tends to pay less attention to the ways in which particular contexts mediate and moderate the technological effects of the Internet. The chapter traces the restructuring of the media field in China, especially the development of the online news market, following the state's decision to connect the country to the Internet. As the chapter demonstrates, preexisting conditions in the newspaper market played a key—but often neglected—role in shaping China's online news market and discursive arena.Less
This chapter examines the connection between the press and the Internet sectors. It discusses how and why the major Internet companies providing news service and social media in China became a thorn in the side of the Chinese state, despite the state's efforts to control them. Existing studies of rising public opinion in China tend to focus on how technological properties of the Internet can empower citizens to bring about social change and how the Chinese state has attempted to forestall such change. Such work tends to pay less attention to the ways in which particular contexts mediate and moderate the technological effects of the Internet. The chapter traces the restructuring of the media field in China, especially the development of the online news market, following the state's decision to connect the country to the Internet. As the chapter demonstrates, preexisting conditions in the newspaper market played a key—but often neglected—role in shaping China's online news market and discursive arena.
Patti M. Valkenburg and Jessica Taylor Piotrowski
- Published in print:
- 2017
- Published Online:
- September 2017
- ISBN:
- 9780300218879
- eISBN:
- 9780300228090
- Item type:
- chapter
- Publisher:
- Yale University Press
- DOI:
- 10.12987/yale/9780300218879.003.0013
- Subject:
- Psychology, Developmental Psychology
This chapter presents the latest scientific research on the role of social media in teens' lives. Never before have the youth had so many opportunities to bring their self-presentation to perfection. ...
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This chapter presents the latest scientific research on the role of social media in teens' lives. Never before have the youth had so many opportunities to bring their self-presentation to perfection. They can, for example, endlessly edit their digital profiles and selfies before they post them on the Web or send them to friends. Does this ability make them more self-aware? Or does it turn them into narcissists? Does the use of social media lead to superficial relationships and loneliness—or does it boost self-esteem and social skills? What effects does extensive media multitasking have on youth? Does it make them lose their ability to concentrate and contemplate?Less
This chapter presents the latest scientific research on the role of social media in teens' lives. Never before have the youth had so many opportunities to bring their self-presentation to perfection. They can, for example, endlessly edit their digital profiles and selfies before they post them on the Web or send them to friends. Does this ability make them more self-aware? Or does it turn them into narcissists? Does the use of social media lead to superficial relationships and loneliness—or does it boost self-esteem and social skills? What effects does extensive media multitasking have on youth? Does it make them lose their ability to concentrate and contemplate?
Joshua Hawthorne and Benjamin R. Warner
- Published in print:
- 2015
- Published Online:
- September 2016
- ISBN:
- 9781479886357
- eISBN:
- 9781479865505
- Item type:
- chapter
- Publisher:
- NYU Press
- DOI:
- 10.18574/nyu/9781479886357.003.0008
- Subject:
- Political Science, American Politics
This chapter examines the extent to which social media communication influenced voter attitudes toward political candidates in the 2012 presidential election. Focusing on the first presidential ...
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This chapter examines the extent to which social media communication influenced voter attitudes toward political candidates in the 2012 presidential election. Focusing on the first presidential debate between Barack Obama and Mitt Romney and Romney's leaked comments about the 47 percent of Americans whom he identified as not paying income tax, the chapter considers the relationship between social media communication and candidate perception. It first discusses the rise of social media as a tool for political engagement, and especially in election campaigns, before assessing the effects of political communication on voter evaluations of candidates. It shows that social media influence candidate evaluations, albeit in a limited and context-dependent manner, and that this relationship is driven by the political party affiliation of the respondent.Less
This chapter examines the extent to which social media communication influenced voter attitudes toward political candidates in the 2012 presidential election. Focusing on the first presidential debate between Barack Obama and Mitt Romney and Romney's leaked comments about the 47 percent of Americans whom he identified as not paying income tax, the chapter considers the relationship between social media communication and candidate perception. It first discusses the rise of social media as a tool for political engagement, and especially in election campaigns, before assessing the effects of political communication on voter evaluations of candidates. It shows that social media influence candidate evaluations, albeit in a limited and context-dependent manner, and that this relationship is driven by the political party affiliation of the respondent.
Judy Malloy
- Published in print:
- 2016
- Published Online:
- May 2017
- ISBN:
- 9780262034654
- eISBN:
- 9780262336871
- Item type:
- chapter
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262034654.003.0001
- Subject:
- Society and Culture, Technology and Society
In the formative years of the Internet, researchers collaboratively connected computing systems with a goal of sharing research and computing resources. The model process with which they created the ...
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In the formative years of the Internet, researchers collaboratively connected computing systems with a goal of sharing research and computing resources. The model process with which they created the Internet and its forefather, the ARPANET, was echoed in early social media platforms, where creative computer scientists, artists, writers, musicians educators explored the promise of computer-based platforms to bring together communities of interest in what would be called “cyberspace.” With a focus on the arts and humanities, this introduction traces the development of social media affordances in applications such as email, mailing lists, BBSs, the Community Memory, PLATO, Usenet, mail art, telematic art, and video communication. The author outlines the early social media platforms documented in each chapter in this book and summarizes how the book's epilogues both explore differences between early and contemporary social media and look to the future of the arts in social media.Less
In the formative years of the Internet, researchers collaboratively connected computing systems with a goal of sharing research and computing resources. The model process with which they created the Internet and its forefather, the ARPANET, was echoed in early social media platforms, where creative computer scientists, artists, writers, musicians educators explored the promise of computer-based platforms to bring together communities of interest in what would be called “cyberspace.” With a focus on the arts and humanities, this introduction traces the development of social media affordances in applications such as email, mailing lists, BBSs, the Community Memory, PLATO, Usenet, mail art, telematic art, and video communication. The author outlines the early social media platforms documented in each chapter in this book and summarizes how the book's epilogues both explore differences between early and contemporary social media and look to the future of the arts in social media.
Christine Greenhow, Julia Sonnevend, and Colin Agur (eds)
- Published in print:
- 2016
- Published Online:
- January 2017
- ISBN:
- 9780262034470
- eISBN:
- 9780262334853
- Item type:
- book
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262034470.001.0001
- Subject:
- Society and Culture, Media Studies
The past ten years have brought significant growth in access to Web technology and in the educational possibilities of social media. These changes challenge previous conceptualizations of education ...
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The past ten years have brought significant growth in access to Web technology and in the educational possibilities of social media. These changes challenge previous conceptualizations of education and the classroom, and pose practical questions for learners, teachers, and administrators. Today, the unique capabilities of social media are influencing learning and teaching in ways previously unseen. Social media is transforming sectors outside education by changing patterns in personal, commercial, and cultural interaction. These changes offer a window into the future(s) of education, with new means of knowledge production and reception, and new roles for learners and teachers. Surveying the uses to which social media has been applied in these early years, we see a need to re-envision education for the coming decades. To date, no book has systematically and accessibly examined how the cultural and technological shift of social media is influencing educational practices. With this book, we aim to fill that gap. This book critically explores the future of education and online social media, convening leading scholars from the fields of education, law, communications, and cultural studies. We believe that this interdisciplinary edited volume will appeal to a broad audience of scholars, practitioners, and policy makers who seek to understand the opportunities for learning and education that exist at the intersection of social media and education. The book will examine educational institutions, access and participation, new literacies and competencies, cultural reproduction, international accreditation, intellectual property, privacy and protection, new business models, and technical architectures for digital education.Less
The past ten years have brought significant growth in access to Web technology and in the educational possibilities of social media. These changes challenge previous conceptualizations of education and the classroom, and pose practical questions for learners, teachers, and administrators. Today, the unique capabilities of social media are influencing learning and teaching in ways previously unseen. Social media is transforming sectors outside education by changing patterns in personal, commercial, and cultural interaction. These changes offer a window into the future(s) of education, with new means of knowledge production and reception, and new roles for learners and teachers. Surveying the uses to which social media has been applied in these early years, we see a need to re-envision education for the coming decades. To date, no book has systematically and accessibly examined how the cultural and technological shift of social media is influencing educational practices. With this book, we aim to fill that gap. This book critically explores the future of education and online social media, convening leading scholars from the fields of education, law, communications, and cultural studies. We believe that this interdisciplinary edited volume will appeal to a broad audience of scholars, practitioners, and policy makers who seek to understand the opportunities for learning and education that exist at the intersection of social media and education. The book will examine educational institutions, access and participation, new literacies and competencies, cultural reproduction, international accreditation, intellectual property, privacy and protection, new business models, and technical architectures for digital education.
Adrian Tear and Humphrey Southall
- Published in print:
- 2019
- Published Online:
- May 2020
- ISBN:
- 9781447348214
- eISBN:
- 9781447348269
- Item type:
- chapter
- Publisher:
- Policy Press
- DOI:
- 10.1332/policypress/9781447348214.003.0005
- Subject:
- Sociology, Social Research and Statistics
The increasing availability of huge volumes of social media ‘Big Data’ from Facebook, Flickr, Instagram, Twitter and other social network platforms, combined with the development of software designed ...
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The increasing availability of huge volumes of social media ‘Big Data’ from Facebook, Flickr, Instagram, Twitter and other social network platforms, combined with the development of software designed to operate at web scale, has fuelled the growth of computational social science. Often analysed by ‘data scientists’, social media data differ substantially from the datasets officially disseminated as by-products of government-sponsored activity, such as population censuses or administrative data, which have long been analysed by professional statisticians. This chapter outlines the characteristics of social media data and identifies key data sources and methods of data capture, introducing several of the technologies used to acquire, store, query, visualise and augment social media data. Unrepresentativeness of, and lack of (geo)demographic control in, social media data are problematic for population-based research. These limitations, alongside wider epistemological and ethical concerns surrounding data validity, inadvertent co-option into research and protection of user privacy, suggest that caution should be exercised when analysing social media datasets. While care must be taken to respect personal privacy and sample assiduously, this chapter concludes that statisticians, who may be unfamiliar with some of the programmatic steps involved in accessing social media data, must play a pivotal role in analysing it.Less
The increasing availability of huge volumes of social media ‘Big Data’ from Facebook, Flickr, Instagram, Twitter and other social network platforms, combined with the development of software designed to operate at web scale, has fuelled the growth of computational social science. Often analysed by ‘data scientists’, social media data differ substantially from the datasets officially disseminated as by-products of government-sponsored activity, such as population censuses or administrative data, which have long been analysed by professional statisticians. This chapter outlines the characteristics of social media data and identifies key data sources and methods of data capture, introducing several of the technologies used to acquire, store, query, visualise and augment social media data. Unrepresentativeness of, and lack of (geo)demographic control in, social media data are problematic for population-based research. These limitations, alongside wider epistemological and ethical concerns surrounding data validity, inadvertent co-option into research and protection of user privacy, suggest that caution should be exercised when analysing social media datasets. While care must be taken to respect personal privacy and sample assiduously, this chapter concludes that statisticians, who may be unfamiliar with some of the programmatic steps involved in accessing social media data, must play a pivotal role in analysing it.
Andy Miah
- Published in print:
- 2017
- Published Online:
- September 2017
- ISBN:
- 9780262035477
- eISBN:
- 9780262343114
- Item type:
- chapter
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262035477.003.0009
- Subject:
- Sociology, Sport and Leisure
This chapter focuses on how the rise of social media has transformed media events. First, it considers the characteristics of the Web 2.0 era before considerin how the Olympic industry has organized ...
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This chapter focuses on how the rise of social media has transformed media events. First, it considers the characteristics of the Web 2.0 era before considerin how the Olympic industry has organized its response to this new communication architecture. Next, it explores the risks of social media to the financial base of the Games, considering how to monetize Olympic social-media content. Subsequent sections in this chapter consider the risks of open media, the expansion of the user experience by digital technology, and the parallels between open-source volunteers and the Olympic volunteer ethos. In so doing, the chapter articulates a vision for digital culture that is born out of the values of social media, as an ideological force that coheres with the Olympic vision and with a broad perspective on the potential contribution of sports in society.Less
This chapter focuses on how the rise of social media has transformed media events. First, it considers the characteristics of the Web 2.0 era before considerin how the Olympic industry has organized its response to this new communication architecture. Next, it explores the risks of social media to the financial base of the Games, considering how to monetize Olympic social-media content. Subsequent sections in this chapter consider the risks of open media, the expansion of the user experience by digital technology, and the parallels between open-source volunteers and the Olympic volunteer ethos. In so doing, the chapter articulates a vision for digital culture that is born out of the values of social media, as an ideological force that coheres with the Olympic vision and with a broad perspective on the potential contribution of sports in society.
Barrie Gunter
- Published in print:
- 2015
- Published Online:
- May 2016
- ISBN:
- 9780719097874
- eISBN:
- 9781526104359
- Item type:
- chapter
- Publisher:
- Manchester University Press
- DOI:
- 10.7228/manchester/9780719097874.003.0005
- Subject:
- Society and Culture, Media Studies
The emergence of digital communications media has transformed the marketing landscape for all consumers. Marketers have embraced many new platforms for the promotion of their brands during the 21st ...
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The emergence of digital communications media has transformed the marketing landscape for all consumers. Marketers have embraced many new platforms for the promotion of their brands during the 21st century. The emergence of the internet has been a critical factor here along with the dramatic rise of mobile technology and the increased computerisation of television sets. These developments have enabled marketers to establish new forms of brand marketing that often differ in their appearance from the more traditional styles of advertising in the older mass media and retail settings. The current chapter begins by examining how children respond to overt and distinctive brand marketing whereby brand messages are clearly differentiated from the non-advertising content in which they are embedded and then how this might differ from newer digital marketing forms. With traditional forms of brand promotion, what do we know about children's consumer socialisation and how relevant is that older learning in enabling them to cope with newer forms of digital marketing?Less
The emergence of digital communications media has transformed the marketing landscape for all consumers. Marketers have embraced many new platforms for the promotion of their brands during the 21st century. The emergence of the internet has been a critical factor here along with the dramatic rise of mobile technology and the increased computerisation of television sets. These developments have enabled marketers to establish new forms of brand marketing that often differ in their appearance from the more traditional styles of advertising in the older mass media and retail settings. The current chapter begins by examining how children respond to overt and distinctive brand marketing whereby brand messages are clearly differentiated from the non-advertising content in which they are embedded and then how this might differ from newer digital marketing forms. With traditional forms of brand promotion, what do we know about children's consumer socialisation and how relevant is that older learning in enabling them to cope with newer forms of digital marketing?
Judy Malloy (ed.)
- Published in print:
- 2016
- Published Online:
- May 2017
- ISBN:
- 9780262034654
- eISBN:
- 9780262336871
- Item type:
- book
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262034654.001.0001
- Subject:
- Society and Culture, Technology and Society
Focusing on early social media in the arts and humanities and on the core role of creative computer scientists, artists, and scholars in shaping the pre-Web social media landscape, Social Media ...
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Focusing on early social media in the arts and humanities and on the core role of creative computer scientists, artists, and scholars in shaping the pre-Web social media landscape, Social Media Archeology and Poetics documents social media lineage, beginning in the 1970s with collaborative ARPANET research, Community Memory, PLATO, Minitel, and ARTEX and continuing into the 1980s and beyond with the Electronic Café, Art Com Electronic Network, Arts Wire, The THING, and many more. With first person accounts from pioneers in the field, as well as papers by artists, scholars, and curators, Social Media Archeology and Poetics documents how these platforms were vital components of early social networking and important in the development of new media and electronic literature. It describes platforms that allowed artists and musicians to share and publish their work, community networking diversity, and the creation of footholds for the arts and humanities online. It invites comparisons of social media in the past and present, asking: What can we learn from early social media that will inspire us to envision a greater cultural presence on contemporary social media? Contributors: Madeline Gonzalez Allen, James Blustein, Hank Bull, AnnickBureaud, J. R. Carpenter, Paul E. Ceruzzi, Anna Couey, Amanda McDonald Crowley, Steve Dietz, Judith Donath, Steven Durland, Lee Felsenstein, Susanne Gerber, Ann-Barbara Graff, Dene Grigar, Stacy Horn, Antoinette LaFarge, Deena Larsen, Gary O. Larson, Alan Liu, Geert Lovink, Richard Lowenberg, Judy Malloy, Scott McPhee, Julianne Nyhan, Howard Rheingold, Randy Ross, Wolfgang Staehle, Fred Truck, Rob Wittig, David R. WoolleyLess
Focusing on early social media in the arts and humanities and on the core role of creative computer scientists, artists, and scholars in shaping the pre-Web social media landscape, Social Media Archeology and Poetics documents social media lineage, beginning in the 1970s with collaborative ARPANET research, Community Memory, PLATO, Minitel, and ARTEX and continuing into the 1980s and beyond with the Electronic Café, Art Com Electronic Network, Arts Wire, The THING, and many more. With first person accounts from pioneers in the field, as well as papers by artists, scholars, and curators, Social Media Archeology and Poetics documents how these platforms were vital components of early social networking and important in the development of new media and electronic literature. It describes platforms that allowed artists and musicians to share and publish their work, community networking diversity, and the creation of footholds for the arts and humanities online. It invites comparisons of social media in the past and present, asking: What can we learn from early social media that will inspire us to envision a greater cultural presence on contemporary social media? Contributors: Madeline Gonzalez Allen, James Blustein, Hank Bull, AnnickBureaud, J. R. Carpenter, Paul E. Ceruzzi, Anna Couey, Amanda McDonald Crowley, Steve Dietz, Judith Donath, Steven Durland, Lee Felsenstein, Susanne Gerber, Ann-Barbara Graff, Dene Grigar, Stacy Horn, Antoinette LaFarge, Deena Larsen, Gary O. Larson, Alan Liu, Geert Lovink, Richard Lowenberg, Judy Malloy, Scott McPhee, Julianne Nyhan, Howard Rheingold, Randy Ross, Wolfgang Staehle, Fred Truck, Rob Wittig, David R. Woolley
Matthew Eshbaugh-Soha
- Published in print:
- 2015
- Published Online:
- September 2016
- ISBN:
- 9781479886357
- eISBN:
- 9781479865505
- Item type:
- chapter
- Publisher:
- NYU Press
- DOI:
- 10.18574/nyu/9781479886357.003.0007
- Subject:
- Political Science, American Politics
This chapter examines the differences between traditional and social media coverage of the 2012 presidential election across a range of dimensions, including volume and tone. Using data provided by ...
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This chapter examines the differences between traditional and social media coverage of the 2012 presidential election across a range of dimensions, including volume and tone. Using data provided by the Pew Center's Project for Excellence in Journalism, it compares the impact of social media and traditional news reporting on the 2012 presidential campaign. After discussing the content and effect of Internet-based media in presidential election campaigns, the chapter analyzes the social and traditional media coverage of the campaigns of Barack Obama and Mitt Romney. It shows that there are important differences in how traditional and social media affect campaign messages, but that there is not much variation in terms of tone and volume. It also notes that social media are generally more negative than their more traditional counterparts, even as their coverage patterns are essentially the same.Less
This chapter examines the differences between traditional and social media coverage of the 2012 presidential election across a range of dimensions, including volume and tone. Using data provided by the Pew Center's Project for Excellence in Journalism, it compares the impact of social media and traditional news reporting on the 2012 presidential campaign. After discussing the content and effect of Internet-based media in presidential election campaigns, the chapter analyzes the social and traditional media coverage of the campaigns of Barack Obama and Mitt Romney. It shows that there are important differences in how traditional and social media affect campaign messages, but that there is not much variation in terms of tone and volume. It also notes that social media are generally more negative than their more traditional counterparts, even as their coverage patterns are essentially the same.
Jose van Dijck
- Published in print:
- 2013
- Published Online:
- January 2013
- ISBN:
- 9780199970773
- eISBN:
- 9780199307425
- Item type:
- book
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199970773.001.0001
- Subject:
- Sociology, Culture
This book studies the rise of social media in the first decade of the twenty-first century, up until 2012. It provides both a historical and a critical analysis of the emergence of networking ...
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This book studies the rise of social media in the first decade of the twenty-first century, up until 2012. It provides both a historical and a critical analysis of the emergence of networking services in the context of a changing ecosystem of connective media. Such history is needed to understand how the intricate constellation of platforms profoundly affects our experience of online sociality. In a short period of time, services like Facebook, YouTube and many others have come to deeply penetrate our daily habits of communication and creative production. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Offering a dual analytical prism to examine techno-cultural as well as socio-economic aspects of social media, the author dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. Each of these microsystems occupies a distinct position in the larger ecosystem of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, filtering content, governance and business models rely on shared ideological principles. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. “Sharing,” “friending,” “liking,” “following,” “trending,” and “favoriting” have come to denote online practices imbued with specific technological and economic meanings. This process of normalization is part of a larger political and ideological battle over information control in an online world where everything is bound to become “social.”Less
This book studies the rise of social media in the first decade of the twenty-first century, up until 2012. It provides both a historical and a critical analysis of the emergence of networking services in the context of a changing ecosystem of connective media. Such history is needed to understand how the intricate constellation of platforms profoundly affects our experience of online sociality. In a short period of time, services like Facebook, YouTube and many others have come to deeply penetrate our daily habits of communication and creative production. While most sites started out as amateur-driven community platforms, half a decade later they have turned into large corporations that do not just facilitate user connectedness, but have become global information and data mining companies extracting and exploiting user connectivity. Offering a dual analytical prism to examine techno-cultural as well as socio-economic aspects of social media, the author dissects five major platforms: Facebook, Twitter, Flickr, YouTube, and Wikipedia. Each of these microsystems occupies a distinct position in the larger ecosystem of connective media, and yet, their underlying mechanisms for coding interfaces, steering users, filtering content, governance and business models rely on shared ideological principles. Reconstructing the premises on which these platforms are built, this study highlights how norms for online interaction and communication gradually changed. “Sharing,” “friending,” “liking,” “following,” “trending,” and “favoriting” have come to denote online practices imbued with specific technological and economic meanings. This process of normalization is part of a larger political and ideological battle over information control in an online world where everything is bound to become “social.”
