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Scoping

Lucy Reynolds and Rowena Merritt

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.11
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses the first stage of the Total Process Planning (TPP) framework: scoping. It provides a practical introduction to the scoping phases of social marketing; outlines the processes, ... More


Critical social marketing

Gerard Hastings

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.17
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter introduces critical marketing (the critical analysis of marketing) and explains why it is an invaluable tool for understanding: how marketing works; how it impacts on behaviour; and how ... More


Evaluation

Dominic McVey, Adam Crosier, and Alex Christopoulos

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.14
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter describes the common approaches to evaluation, which is the fourth step in the Total Process Planning (TPP) framework. As well as setting out the theory behind designing and conducting ... More


Social marketing in developing countries

William A Smith

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.21
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing designs products or services to meet the special needs of poor people. This chapter focuses on this unique contribution of social marketing, developed out of the necessity to ... More


Development

Rowena Merritt

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.12
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses the second stage of the Total Process Planning (TPP) framework: development. By the time you reach the development stage you should have: an understanding of your target ... More


Implementation

Rowena Merritt

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.13
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses the third stage of the Total Process Planning (TPP) framework: implementation. By the time the implementation phase is reached, you should have completed the scoping report, ... More


The Total Process Planning (TPP) Framework

Denise Ong and Clive Blair-Stevens

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.10
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter introduces the Total Process Planning (TPP) framework; a simple but robust framework to support effective intervention planning, development, and delivery of interventions. It considers ... More


Follow-up

Alex Christopoulos, Clive Blair-Stevens, and Jeff French

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.15
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses the fifth and final stage of the Total Process Planning (TPP) framework: follow-up. By the time you reach the follow-up stage you should have: scoped and developed your ... More


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