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Social marketing approaches to obesity prevention

Hans C.M. van Trijp

in Obesity Epidemiology: From Aetiology to Public Health

Published in print:
2010
Published Online:
January 2011
ISBN:
9780199571512
eISBN:
9780191595097
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199571512.003.0022
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter introduces social marketing approach and its possible applications in the field of obesity prevention. Because social marketing approaches to obesity are just beginning to emerge, it ... More


Key concepts and principles of social marketing

Jeff French and Clive Blair-Stevens

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.03
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing is a dynamic interdisciplinary cross-sector approach to creating social good. Like marketing and many other public sector endeavours such as education, public health, and ... More


Marketing conservation

Susan K. Jacobson, Mallory D. McDuff, and Martha C. Monroe

in Conservation Education and Outreach Techniques

Published in print:
2006
Published Online:
September 2007
ISBN:
9780198567714
eISBN:
9780191718311
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198567714.003.0010
Subject:
Biology, Biodiversity / Conservation Biology

This chapter reviews a number of marketing techniques that can help increase conservation-related behavior. Modeling, commitment, incentives, and feedback can be designed into a program to make a new ... More


13. 13. Neoliberal Experiments: Social Marketing and the Governance of Populations

Liz Moor

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0014
Subject:
Business and Management, Marketing

This chapter develops a critical account of the rise of “social marketing” in the United Kingdom, with specific reference to the establishment of the National Social Marketing Centre. It begins with ... More


EMU, the Kohl Chancellorship, and German Political Tradition: The Legacy of Adenauer and Erhard

Kenneth Dyson and Kevin Featherstone

in The Road To Maastricht: Negotiating Economic and Monetary Union

Published in print:
1999
Published Online:
November 2003
ISBN:
9780198296386
eISBN:
9780191599125
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/019829638X.003.0007
Subject:
Political Science, European Union

Particular attention is paid to the legacies of Adenauer (on primacy to European unification) and Erhard (on the social market economy) and the problems of reconciling these two aspects of post‐war ... More


A history of social marketing

Aiden Truss, Robert Marshall, and Clive Blair-Stevens

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.02
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

To date, a great deal of writing on the evolution of social marketing has focused almost exclusively on describing its historical link to commercial marketing. This chapter challenges this narrow and ... More


Providing evidence for social marketing’s effectiveness

Martine Stead and Ross Gordon

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.06
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter sets out the need for providing evidence of effectiveness and examines the challenges this poses to social marketing. It focuses primarily on reviewing evidence of social marketing's ... More


Stakeholders, Shareholders, and German Co-determination

Gordon L. Clark

in European Pensions & Global Finance

Published in print:
2003
Published Online:
January 2010
ISBN:
9780199253647
eISBN:
9780191719752
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199253647.003.0005
Subject:
Business and Management, Pensions and Pension Management

This chapter discusses the reconfiguration of corporate decision-making in Germany, focusing on employer-sponsored pensions, their management, and their investment protocols given the Anglo-American ... More


Social Marketing and Public Health: Theory and practice

Jeff French, Clive Blair-Stevens, Dominic McVey, and Rowena Merritt (eds)

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.001.0001
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing is the application of commercial marketing tools and principles to the design, implementation, and evaluation of health and social behaviour-change programmes. It focuses on target ... More


Social marketing interventions and evaluation

Steven Chapman

in Evaluating Health Promotion: Practice and Methods

Published in print:
2010
Published Online:
September 2010
ISBN:
9780199569298
eISBN:
9780191594427
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199569298.003.0008
Subject:
Public Health and Epidemiology, Public Health

This chapter discusses social marketing, exploring how to improve both internal and external validity of social marketing evaluation through randomized controlled trial (RCT) methodology and a ... More


Using social marketing to develop policy, strategy, and operational synergy

Jeff French and Clive Blair-Stevens

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.05
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter covers the application of strategic thinking in social marketing and the difference between policy, strategy, and operational social marketing. The concepts of the policy intervention ... More


Critical social marketing

Gerard Hastings

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.17
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter introduces critical marketing (the critical analysis of marketing) and explains why it is an invaluable tool for understanding: how marketing works; how it impacts on behaviour; and how ... More


Social marketing in developing countries

William A Smith

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.21
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing designs products or services to meet the special needs of poor people. This chapter focuses on this unique contribution of social marketing, developed out of the necessity to ... More


Branding potential of online social media

Barrie Gunter

in Kids and Branding In A Digital World

Published in print:
2015
Published Online:
May 2016
ISBN:
9780719097874
eISBN:
9781526104359
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719097874.003.0006
Subject:
Society and Culture, Media Studies

The 21st century has witnessed the rapid rise of online social media. At the forefront of these developments have been popular sites such as Facebook and Twitter. Young adults and then children ... More


The case for social marketing

Jeff French

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.01
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter explores why social marketing is increasingly being applied by governments and public sector institutions when developing interventions to bring about social good. It argues that ... More


Ethical issues in social marketing

Aiden Truss and Paul White

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.09
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses the ethical decisions that need to be considered when applying social marketing. It explains how influencing people's behaviour presents a range of ethical issues and ... More


Generating ‘insight’ and building segmentations – moving beyond simple targeting

Dominic McVey and Lynne Walsh

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.07
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter explores one of the most important theoretical principles of social marketing: the rationale and importance of segmenting target audiences and how this can be done. It introduces the ... More


Commissioning social marketing

Jeff French

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.08
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter sets out some practical considerations and tips for organizations considering investing in external suppliers to provide either elements of a social marketing initiative or a whole ... More


Social marketing on a shoestring budget

Jeff French

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.16
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

The key to effective social marketing on a shoestring is to start by thinking like a marketer. This means thinking of the customer and being systematic in your planning. It does not mean worrying ... More


Value for money in social marketing

Graham Lister

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.18
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Prevention may be better than cure, but how do we prove that spending money on social marketing to support health and well-being is good value for money? This is the challenge that social marketing ... More


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