Anindya Ghose
- Published in print:
- 2017
- Published Online:
- January 2018
- ISBN:
- 9780262036276
- eISBN:
- 9780262340427
- Item type:
- book
- Publisher:
- The MIT Press
- DOI:
- 10.7551/mitpress/9780262036276.001.0001
- Subject:
- Business and Management, Marketing
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to this book's author, ...
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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to this book's author, this two-way exchange can benefit both customers and businesses. Drawing on extensive research and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, the book describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, the book argues, the smartphone plays the role of a personal concierge. The book identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and examines how these forces operate, separately and in combination. It highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.Less
Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to this book's author, this two-way exchange can benefit both customers and businesses. Drawing on extensive research and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, the book describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, the book argues, the smartphone plays the role of a personal concierge. The book identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and examines how these forces operate, separately and in combination. It highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Anahid Kassabian
- Published in print:
- 2013
- Published Online:
- September 2016
- ISBN:
- 9780520275157
- eISBN:
- 9780520954861
- Item type:
- chapter
- Publisher:
- University of California Press
- DOI:
- 10.1525/california/9780520275157.003.0001
- Subject:
- Music, Theory, Analysis, Composition
In this chapter, I consider the general question of ubiquitous listening, with a particular focus on how music is imagined in “homes of the future” at the beginning of the twenty-first century and ...
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In this chapter, I consider the general question of ubiquitous listening, with a particular focus on how music is imagined in “homes of the future” at the beginning of the twenty-first century and ten years later. The connections and differences among wearable computing, pervasive computing, and smartphone apps lead me to argue that new issues of size and time are arising, as well as new focuses for the study of music.Less
In this chapter, I consider the general question of ubiquitous listening, with a particular focus on how music is imagined in “homes of the future” at the beginning of the twenty-first century and ten years later. The connections and differences among wearable computing, pervasive computing, and smartphone apps lead me to argue that new issues of size and time are arising, as well as new focuses for the study of music.
Martine Beugnet
- Published in print:
- 2013
- Published Online:
- May 2014
- ISBN:
- 9780748676118
- eISBN:
- 9780748695096
- Item type:
- chapter
- Publisher:
- Edinburgh University Press
- DOI:
- 10.3366/edinburgh/9780748676118.003.0012
- Subject:
- Film, Television and Radio, Film
This chapter, written by Martine Beugnet, responds to the common complaint that watching movies on a smartphone is ‘uncinematic’, and investigates precisely the cinematicity particular to such ...
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This chapter, written by Martine Beugnet, responds to the common complaint that watching movies on a smartphone is ‘uncinematic’, and investigates precisely the cinematicity particular to such devices. While, for instance, the tiny screen of an iPhone is paradigmatic of spectatorial habits in the digital age, it is equally redolent of the kinetoscope’s peephole apparatus prior to the emergence of the film theatre. Although the very antithesis of the collective viewing practices of cinema audiences, the iPhone as a screening device envelops these practices within a broader and more individuated experience of cinematicity. Beugnet proposes to leave the debate about ‘proper’ ways of screening films to one side, and to concentrate instead on the specific characteristics of watching films on very small screens and with sound-isolating devices. Drawing on haptic theories of visuality as well as on the history and aesthetics of miniature art forms and the curio, the chapter examines issues of mobility, manipulability and distracted-versus-attentive viewing, before focusing on the effect of miniaturization on the film image itself.Less
This chapter, written by Martine Beugnet, responds to the common complaint that watching movies on a smartphone is ‘uncinematic’, and investigates precisely the cinematicity particular to such devices. While, for instance, the tiny screen of an iPhone is paradigmatic of spectatorial habits in the digital age, it is equally redolent of the kinetoscope’s peephole apparatus prior to the emergence of the film theatre. Although the very antithesis of the collective viewing practices of cinema audiences, the iPhone as a screening device envelops these practices within a broader and more individuated experience of cinematicity. Beugnet proposes to leave the debate about ‘proper’ ways of screening films to one side, and to concentrate instead on the specific characteristics of watching films on very small screens and with sound-isolating devices. Drawing on haptic theories of visuality as well as on the history and aesthetics of miniature art forms and the curio, the chapter examines issues of mobility, manipulability and distracted-versus-attentive viewing, before focusing on the effect of miniaturization on the film image itself.
Keri K. Stephens
- Published in print:
- 2018
- Published Online:
- August 2018
- ISBN:
- 9780190625504
- eISBN:
- 9780190882327
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/oso/9780190625504.003.0004
- Subject:
- Sociology, Science, Technology and Environment
Communication, information, and organizational control are tightly entwined; this chapter explores the theoretical literature that elaborates on these concepts. The early years of car phones and cell ...
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Communication, information, and organizational control are tightly entwined; this chapter explores the theoretical literature that elaborates on these concepts. The early years of car phones and cell phones were a time when people used their devices to reach others. But that changed as smartphones—those with Internet access—started diffusing into organizations and throughout society. Now, people with those same devices could access data and share information in addition to communicating. This chapter focuses on a process perspective on organizational control and links the data from Chapters 1 and 2 to the concepts of agentic, hierarchical, and concertive control. Longitudinal data help illustrate how control is fluid and how these changes resemble a tug-of-war. Control is related to power, so it also discusses different types of power. Often organizations control resources, like mobile information and communication technologies, so power and control might work together in mobile communication.Less
Communication, information, and organizational control are tightly entwined; this chapter explores the theoretical literature that elaborates on these concepts. The early years of car phones and cell phones were a time when people used their devices to reach others. But that changed as smartphones—those with Internet access—started diffusing into organizations and throughout society. Now, people with those same devices could access data and share information in addition to communicating. This chapter focuses on a process perspective on organizational control and links the data from Chapters 1 and 2 to the concepts of agentic, hierarchical, and concertive control. Longitudinal data help illustrate how control is fluid and how these changes resemble a tug-of-war. Control is related to power, so it also discusses different types of power. Often organizations control resources, like mobile information and communication technologies, so power and control might work together in mobile communication.
Shin-Horng Chen and Pei-Chang Wen
- Published in print:
- 2016
- Published Online:
- March 2016
- ISBN:
- 9780198753568
- eISBN:
- 9780191815096
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780198753568.003.0010
- Subject:
- Business and Management, Innovation, International Business
This chapter examines the evolution of China’s mobile phone industry, with a special focus on the effect of migration to smartphones on the industrial ecosystem and industrial transformation. The ...
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This chapter examines the evolution of China’s mobile phone industry, with a special focus on the effect of migration to smartphones on the industrial ecosystem and industrial transformation. The Chinese market was dominated not long ago by the notorious Shanzhai handset makers. In the migration from 2G to 3G and smartphones in China, a few home-grown brands have become the leading suppliers of smartphones, outperforming international premium brands. The chapter assesses the significance of layered platform-based development in the migration toward smartphones and mobile digital services. In addition, it discusses a co-evolution process of social and market factors, in shaping Chinese “good-enough innovations,” to highlight the role of distinct demands in the Chinese market and the growing popularity of mobile internet services within Chinese “walled garden” with heavy regulation and censorship. Moreover, the chapter discusses the “three-level model for standards and innovation in ICT,” including the infrastructure, middleware (service platform), and application levels.Less
This chapter examines the evolution of China’s mobile phone industry, with a special focus on the effect of migration to smartphones on the industrial ecosystem and industrial transformation. The Chinese market was dominated not long ago by the notorious Shanzhai handset makers. In the migration from 2G to 3G and smartphones in China, a few home-grown brands have become the leading suppliers of smartphones, outperforming international premium brands. The chapter assesses the significance of layered platform-based development in the migration toward smartphones and mobile digital services. In addition, it discusses a co-evolution process of social and market factors, in shaping Chinese “good-enough innovations,” to highlight the role of distinct demands in the Chinese market and the growing popularity of mobile internet services within Chinese “walled garden” with heavy regulation and censorship. Moreover, the chapter discusses the “three-level model for standards and innovation in ICT,” including the infrastructure, middleware (service platform), and application levels.
Russell Walker
- Published in print:
- 2015
- Published Online:
- August 2015
- ISBN:
- 9780199378326
- eISBN:
- 9780199378340
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199378326.003.0001
- Subject:
- Economics and Finance, Financial Economics
This chapter introduces Big Data from several dimensions: the rate of data creation by digital processes, the impact of increased data collection, storage and processing, and paradigm shifts in the ...
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This chapter introduces Big Data from several dimensions: the rate of data creation by digital processes, the impact of increased data collection, storage and processing, and paradigm shifts in the demand for data as well as the handling of data for analysis. Important features of Big Data are defined and examined, such as the variety of data sources, the velocity of data creation, and the viral distribution of digital data. The creation of Big Data in specific markets and industries is highlighted, as well the sourcing of data from internal and external data sources, such as customer data, operations, scientific knowledge sets, and mass markets.Less
This chapter introduces Big Data from several dimensions: the rate of data creation by digital processes, the impact of increased data collection, storage and processing, and paradigm shifts in the demand for data as well as the handling of data for analysis. Important features of Big Data are defined and examined, such as the variety of data sources, the velocity of data creation, and the viral distribution of digital data. The creation of Big Data in specific markets and industries is highlighted, as well the sourcing of data from internal and external data sources, such as customer data, operations, scientific knowledge sets, and mass markets.
Russell Walker
- Published in print:
- 2015
- Published Online:
- August 2015
- ISBN:
- 9780199378326
- eISBN:
- 9780199378340
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199378326.003.0003
- Subject:
- Economics and Finance, Financial Economics
This chapter explores the emergence of passive data capture as a compelling source of Big Data. Various types of passive data capture are discussed, such as those stemming from RFID technology, ...
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This chapter explores the emergence of passive data capture as a compelling source of Big Data. Various types of passive data capture are discussed, such as those stemming from RFID technology, mobile devices, home monitoring devices, GPS, and data sensors in automobiles and agricultural equipment. The merits of passive data capture and active data capture, which is deliberate and limited, are discussed. Inevitable clashes over the ownership and permissions in using passive data are discussed and privacy issues are addressed. Specific direction is provided on how firms can move to passive data capture processes to increase the scale and velocity of Big Data creation.Less
This chapter explores the emergence of passive data capture as a compelling source of Big Data. Various types of passive data capture are discussed, such as those stemming from RFID technology, mobile devices, home monitoring devices, GPS, and data sensors in automobiles and agricultural equipment. The merits of passive data capture and active data capture, which is deliberate and limited, are discussed. Inevitable clashes over the ownership and permissions in using passive data are discussed and privacy issues are addressed. Specific direction is provided on how firms can move to passive data capture processes to increase the scale and velocity of Big Data creation.
Russell Walker
- Published in print:
- 2015
- Published Online:
- August 2015
- ISBN:
- 9780199378326
- eISBN:
- 9780199378340
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780199378326.003.0011
- Subject:
- Economics and Finance, Financial Economics
The reality that most people in developed countries have a phone or even a smartphone has created a network of sensors and “data reporters” at virtually no cost to firms. Location-based services have ...
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The reality that most people in developed countries have a phone or even a smartphone has created a network of sensors and “data reporters” at virtually no cost to firms. Location-based services have emerged, stemming from the network of users connected to mobile apps. This chapter includes a case study of Foursquare through which the merits of location-based services are examined. The opportunities to repurpose data from mobile systems to solve challenges in real estate evaluation, customer behavioral modeling, and even customer communications are explored. Best practices for handling and creating location-based data are presented along with lessons on how to best leverage location-based data for value creation. A great focus is given to the development of location-based services through mobile apps and how such data can change business models.Less
The reality that most people in developed countries have a phone or even a smartphone has created a network of sensors and “data reporters” at virtually no cost to firms. Location-based services have emerged, stemming from the network of users connected to mobile apps. This chapter includes a case study of Foursquare through which the merits of location-based services are examined. The opportunities to repurpose data from mobile systems to solve challenges in real estate evaluation, customer behavioral modeling, and even customer communications are explored. Best practices for handling and creating location-based data are presented along with lessons on how to best leverage location-based data for value creation. A great focus is given to the development of location-based services through mobile apps and how such data can change business models.
