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How to Choose Optimal International Marketing Strategies

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0023
Subject:
Business and Management, Marketing

This chapter shows how multinational firms can use marketing-finance fusion to choose international strategies. It discusses the pros and cons of international diversification to privately and ... More


Disconnecting the Personal: Computers and Mail Order

Coopey Richard, Sean O‘Connell, and Dilwyn Porter

in Mail Order Retailing in Britain: A Business and Social History

Published in print:
2005
Published Online:
September 2007
ISBN:
9780198296508
eISBN:
9780191716638
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198296508.003.0007
Subject:
Business and Management, Business History

This chapter argues that computerization led to a depersonalization of the mail order industry, both inside and outside the firm. Whereas, at one time, warehouse workers could exercise some ... More


From Baby Farms to Baby M

Viviana A. Zelizer

in Economic Lives: How Culture Shapes the Economy

Published in print:
2010
Published Online:
October 2017
ISBN:
9780691139364
eISBN:
9781400836253
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691139364.003.0004
Subject:
Sociology, Economic Sociology

This chapter considers the impact of children's changing economic and sentimental value on turn-of-the-twentieth-century baby markets, including profound transformations in the sale and exchange ... More


It-Narrative and the Book as Agent

Leah Price

in How to Do Things with Books in Victorian Britain

Published in print:
2012
Published Online:
October 2017
ISBN:
9780691114170
eISBN:
9781400842186
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691114170.003.0005
Subject:
Literature, Criticism/Theory

This chapter argues that the most productive overlap between recent book-historical scholarship and the longer tradition of bibliographically themed life writing lies not in their common interest in ... More


Buying and Selling Votes

Jason Brennan

in The Ethics of Voting

Published in print:
2012
Published Online:
October 2017
ISBN:
9780691154442
eISBN:
9781400842094
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691154442.003.0007
Subject:
Political Science, Democratization

This chapter assesses whether vote buying and selling are morally wrong. It then argues that vote buying and selling are morally permissible provided that selling votes does not lead to violations of ... More


Market Manipulation

Sheilagh Ogilvie

in The European Guilds

Published in print:
2019
Published Online:
May 2019
ISBN:
9780691137544
eISBN:
9780691185101
Item type:
chapter
Publisher:
Princeton University Press
DOI:
10.23943/princeton/9780691137544.003.0004
Subject:
Economics and Finance, Economic History

This chapter looks at the many ways guilds limited competition in order that their members might have a more comfortable living, at the expense of customers, employees, rivals, and the wider economy. ... More


The Early Years (1790–1840)

Charles R. Geisst

in Wall Street: A History

Published in print:
1999
Published Online:
November 2003
ISBN:
9780195130867
eISBN:
9780199871155
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0195130863.003.0002
Subject:
Economics and Finance, Economic History, Financial Economics

The development of the NYSE from an outdoor market to the major marketplace in the country. The first major scandal after independence in NY; the role of private individuals in financing the war of ... More


Wall Street Meets the New Deal (1930–35)

Charles R. Geisst

in Wall Street: A History

Published in print:
1999
Published Online:
November 2003
ISBN:
9780195130867
eISBN:
9780199871155
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/0195130863.003.0008
Subject:
Economics and Finance, Economic History, Financial Economics

The reaction from Washington to Wall Street woes. Hoover calls Senate investigation into market practices, Roosevelt wins White House, short selling depresses market, F. Pecora becomes lead counsel ... More


Profit and Loss Account

Hrishikes Bhattacharya

in Banking Strategy, Credit Appraisal, and Lending Decisions: A Risk–Return Framework

Published in print:
2011
Published Online:
September 2012
ISBN:
9780198074106
eISBN:
9780199080861
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198074106.003.0010
Subject:
Economics and Finance, Financial Economics

The profit and loss account is a flow report which summarises the results of operations for a given period of time. The purpose of analysing the profit and loss account is to know the earning ... More


Commerce and Finance

Maria Misra

in Business, Race, and Politics in British India, c. 1850–1960

Published in print:
1999
Published Online:
October 2011
ISBN:
9780198207115
eISBN:
9780191677502
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198207115.003.0005
Subject:
History, Asian History

This chapter evaluates the managing agencies' performance in terms of commerce and finance. By the 1930s, the agencies found that their ... More


The Ethics of Consent: Theory and Practice

Franklin Miller and Alan Wertheimer (eds)

Published in print:
2009
Published Online:
February 2010
ISBN:
9780195335149
eISBN:
9780199866335
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195335149.001.0001
Subject:
Philosophy, Moral Philosophy

Consent is a basic component of the ethics of human relations, making permissible a wide range of conduct that would otherwise be wrongful. Consent marks the difference between slavery and ... More


The Sexual Side of Selling Salvation

Thomas A. Robinson and Lanette D. Ruff

in Out of the Mouths of Babes: Girl Evangelists in the Flapper Era

Published in print:
2011
Published Online:
January 2012
ISBN:
9780199790876
eISBN:
9780199919192
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199790876.003.0007
Subject:
Religion, Religion and Society

The girl evangelist was viewed as the antithesis of the flapper, by her supporters and by the press and public. Since a bold sexuality was part of the flapper persona, the girl evangelists had to be ... More


God and the God beyond God in Eckhart and Śaṅkar

Hugh Nicholson

in Comparative Theology and the Problem of Religious Rivalry

Published in print:
2011
Published Online:
September 2011
ISBN:
9780199772865
eISBN:
9780199897315
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199772865.003.0006
Subject:
Religion, World Religions

This chapter explores a parallel between Eckhart's concept of God and Śhaṅkara's concept of brahman. The relation between the personal God and the impersonal Godhead in Eckhart's theology parallels ... More


The Ballet and Ballyhoo of Radio Showmanship: Young & Rubicam’s Soft Sell

Cynthia B. Meyers

in A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Published in print:
2013
Published Online:
September 2015
ISBN:
9780823253708
eISBN:
9780823268931
Item type:
chapter
Publisher:
Fordham University Press
DOI:
10.5422/fordham/9780823253708.003.0006
Subject:
Film, Television and Radio, Television

This chapter analyzes the advertising industry debates over the use of entertainment and “showmanship” as a selling tool on radio. Early in the radio era, admen debated about the usefulness and ... More


Making Transactions: Selling Strategies and Sales Discourses

Cheris Shun-ching Chan

in Marketing Death: Culture and the Making of a Life Insurance Market in China

Published in print:
2012
Published Online:
May 2012
ISBN:
9780195394078
eISBN:
9780199951154
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195394078.003.0004
Subject:
Sociology, Economic Sociology

Chapters 4 and 5 focus on the dynamics of market exchange. Chapter 4 addresses how sales agents prompt people to buy life insurance. It narrates and explains the strategies, the dramaturgical ... More


Ruptures: Sellers and Drop-outs

Lawrence Stone and Jeanne C. Fawtier Stone

in An Open Elite?: England 1540-1880

Published in print:
1995
Published Online:
October 2011
ISBN:
9780198206071
eISBN:
9780191676963
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198206071.003.0005
Subject:
History, British and Irish Early Modern History

This chapter reinforces the conclusion of the previous chapter that established families were extremely tenacious in clinging to their seats. Therefore, it is important to realize that the very ... More


A One-Period Sell-All Model

Thomas Quint and Martin Shubik

in Barley, Gold, or Fiat: Toward a Pure Theory of Money

Published in print:
2014
Published Online:
May 2014
ISBN:
9780300188158
eISBN:
9780300199222
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300188158.003.0009
Subject:
Economics and Finance, Macro- and Monetary Economics

We study markets with a sell-all trading structure. After a discussion of why one might use a sell-all model, we take the no-loan market from chapter 7 and change the buy-sell structure to sell-all. ... More


Setting the Scene

Brian R. Cheffins

in Corporate Ownership and Control: British Business Transformed

Published in print:
2008
Published Online:
January 2009
ISBN:
9780199236978
eISBN:
9780191717260
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199236978.003.0001
Subject:
Law, Company and Commercial Law

This chapter puts the historical analysis offered by the book into contemporary context. The reader will find out the UK differs from most other industrialized countries in that ownership (in the ... More


Alfred Winslow Jones: 1900–1989: Financial Hippie

Edward Morris

in Wall Streeters: The Creators and Corruptors of American Finance

Published in print:
2015
Published Online:
May 2016
ISBN:
9780231170543
eISBN:
9780231540506
Item type:
chapter
Publisher:
Columbia University Press
DOI:
10.7312/columbia/9780231170543.003.0010
Subject:
Business and Management, Business History

The chapter describes Alfred Winslow Jones and the development of the first hedge fund.


‘Shopping is a Place to Go’: Fashion, Shopping, and Advertising

Maxine Berg

in Luxury and Pleasure in Eighteenth-Century Britain

Published in print:
2007
Published Online:
October 2011
ISBN:
9780199215287
eISBN:
9780191695933
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199215287.003.0007
Subject:
History, British and Irish Modern History, Cultural History

British historians who have addressed consumerism have identified fashion as a key transformation of the 18th century, and as significant to the British as it was to the French. Fashion theory ... More


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