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The Magnetism of the Monarchy

Cele C. Otnes and Pauline Maclaran

in Royal Fever: The British Monarchy in Consumer Culture

Published in print:
2015
Published Online:
September 2016
ISBN:
9780520273658
eISBN:
9780520962149
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520273658.003.0002
Subject:
Anthropology, European Cultural Anthropology

This chapter traces the pervasiveness of the royal family as a cultural and global phenomenon, looking at its past and present embeddedness in the popular imagination. With the increasing ... More


Royal Fever: The British Monarchy in Consumer Culture

Cele C. Otnes and Paulin Maclaran

Published in print:
2015
Published Online:
September 2016
ISBN:
9780520273658
eISBN:
9780520962149
Item type:
book
Publisher:
University of California Press
DOI:
10.1525/california/9780520273658.001.0001
Subject:
Anthropology, European Cultural Anthropology

This book attempts to answer the question, why, in contemporary global society, are monarchies still so compelling to millions of people around the globe? It does so by focusing on the worldwide ... More


The Roots of Royal Fever

Cele C. Otnes and Pauline Maclaran

in Royal Fever: The British Monarchy in Consumer Culture

Published in print:
2015
Published Online:
September 2016
ISBN:
9780520273658
eISBN:
9780520962149
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520273658.003.0003
Subject:
Anthropology, European Cultural Anthropology

This chapter examines the factors that bolster the commercial uniqueness and appeal of the royal brand, many of which are supported by discourses that feed or tap into the growth of consumer culture. ... More


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