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Marketing the deal

Philippe Espinasse

in IPO: A Global Guide

Published in print:
2011
Published Online:
January 2012
ISBN:
9789888083183
eISBN:
9789882209862
Item type:
chapter
Publisher:
Hong Kong University Press
DOI:
10.5790/hongkong/9789888083183.003.0003
Subject:
Economics and Finance, South and East Asia

This chapter focuses on the public offering itself and the marketing and research involved, with discussions of market research, investor education, pricing and roadshows.


Roadshow!: The Fall of Film Musicals in the 1960s

Matthew Kennedy

Published in print:
2014
Published Online:
January 2017
ISBN:
9780199925674
eISBN:
9780190201920
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199925674.001.0001
Subject:
Music, Popular, History, American

Roadshow! explores the big budget film musical genre from its greatest triumph, The Sound of Music in 1965, to 1972, when it had all but passed from the scene. Following the record-breaking tickets ... More


The Impossible Dream

Matthew Kennedy

in Roadshow!: The Fall of Film Musicals in the 1960s

Published in print:
2014
Published Online:
January 2017
ISBN:
9780199925674
eISBN:
9780190201920
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199925674.003.0018
Subject:
Music, Popular, History, American

Chapter eighteen begins with the making and release of The Great Waltz, an old-fashioned roadshow musical biopic of Johann Strauss produced by MGM and directed by Andrew Stone (Song of Norway). It ... More


Overture

Matthew Kennedy

in Roadshow!: The Fall of Film Musicals in the 1960s

Published in print:
2014
Published Online:
January 2017
ISBN:
9780199925674
eISBN:
9780190201920
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199925674.003.0000
Subject:
Music, Popular, History, American

The introduction begins with the author’s reflections on musicals as a young boy in the 1960s and as a performer in the 1970s. It then moves to a brief history and description of the roadshow as a ... More


The Musical That Ate Hollywood

Matthew Kennedy

in Roadshow!: The Fall of Film Musicals in the 1960s

Published in print:
2014
Published Online:
January 2017
ISBN:
9780199925674
eISBN:
9780190201920
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199925674.003.0001
Subject:
Music, Popular, History, American

This chapter begins with 20th Century-Fox’s decision to make a film version of the Broadway musical The Sound of Music. The studio was teetering on the edge of bankruptcy, and needed a hit. Veteran ... More


Over-Egg the Pudding

Matthew Kennedy

in Roadshow!: The Fall of Film Musicals in the 1960s

Published in print:
2014
Published Online:
January 2017
ISBN:
9780199925674
eISBN:
9780190201920
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199925674.003.0006
Subject:
Music, Popular, History, American

Chapter six begins with the intense last production phase of the huge Warner Bros. musical film Camelot. Its production designer, John Truscott, was so distraught that he quit, but was lured back by ... More


Everything’s Been Done Before

Richard Barrios

in Dangerous Rhythm: Why Movie Musicals Matter

Published in print:
2014
Published Online:
May 2014
ISBN:
9780199973842
eISBN:
9780199370115
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199973842.003.0002
Subject:
Music, Popular

This chapter provides a frequently digressory capsule history of the musical, noting especially the history and heritage that it variously heeds and forgets. It puts emphasis on the overstated ... More


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