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Resistance to Innovation: Its Sources and Manifestations

Shaul Oreg and Jacob Goldenberg

Published in print:
2015
Published Online:
January 2016
ISBN:
9780226632605
eISBN:
9780226237329
Item type:
book
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226237329.001.0001
Subject:
Economics and Finance, Behavioural Economics

The book addresses the phenomenon of resistance to innovation, and its antecedents and manifestations. Countering the prevalent pro-innovation bias, we focus on those consumers who are last to adopt ... More


Introduction

Shaul Oreg and Jacob Goldenberg

in Resistance to Innovation: Its Sources and Manifestations

Published in print:
2015
Published Online:
January 2016
ISBN:
9780226632605
eISBN:
9780226237329
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226237329.003.0008
Subject:
Economics and Finance, Behavioural Economics

In this introductory chapter we discuss the phenomenon of resistance to innovation and the pro-innovation bias that characterizes the field. We define the concept of resistance to innovation, and ... More


Epilogue

Shaul Oreg and Jacob Goldenberg

in Resistance to Innovation: Its Sources and Manifestations

Published in print:
2015
Published Online:
January 2016
ISBN:
9780226632605
eISBN:
9780226237329
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226237329.003.0009
Subject:
Economics and Finance, Behavioural Economics

In the Epilogue we summarize our main arguments and end with a note about the potential benefits of resistance. Resistance should not be classified as a negative force. It is a natural element in the ... More


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