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Introduction to Social Marketing Research

W. Douglas Evans

in Social Marketing Research for Global Public Health: Methods and Technologies

Published in print:
2016
Published Online:
August 2016
ISBN:
9780199757398
eISBN:
9780190226022
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199757398.003.0001
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

Social marketing is a process, an approach to behavior change rather than a distinct discipline, which has grown tremendously; there is a need for more research and guidance on best practices. Also, ... More


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