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Football As Product

Michael Oriard

in Brand NFL: Making and Selling America's Favorite Sport

Published in print:
2010
Published Online:
July 2014
ISBN:
9780807871560
eISBN:
9781469604992
Item type:
chapter
Publisher:
University of North Carolina Press
DOI:
10.5149/9780807899656_oriard.8
Subject:
History, American History: 20th Century

The chapter looks in detail at the marketing and branding of NFL football. It looks into the shift in the image of football from a sport to a brand and entertainment product. It discusses the ... More


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