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Branding the Authentic Self: The Commercial Appeal of “Being Real”

Brooke Erin Duffy

in (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Published in print:
2017
Published Online:
January 2018
ISBN:
9780300218176
eISBN:
9780300227666
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300218176.003.0004
Subject:
Society and Culture, Media Studies

This chapter explores the pervasive narratives of authenticity, self-expression, and realness that structure activity in the social media sphere. After all, many social media producers articulate the ... More


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