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The case for social marketing

Jeff French

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.01
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter explores why social marketing is increasingly being applied by governments and public sector institutions when developing interventions to bring about social good. It argues that ... More


The Search for Organisational Agility

Jon Coaffee

in Futureproof: How to Build Resilience in an Uncertain World

Published in print:
2019
Published Online:
May 2020
ISBN:
9780300228670
eISBN:
9780300244953
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300228670.003.0008
Subject:
Political Science, Public Policy

This chapter asserts that, by drawing together learning points and key principles from private- and public-sector attempts to embed flexibility, agility, and adaptability into the everyday practices ... More


Media and public accountability: typology and research agenda

Sandra Jacobs and Thomas Schillemans

in Media and Governance: Exploring the Role of News Media in Complex Systems of Governance

Published in print:
2019
Published Online:
September 2019
ISBN:
9781447341437
eISBN:
9781447341475
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781447341437.003.0003
Subject:
Political Science, Public Policy

The role of the media in public accountability has often been discussed. This is especially the case for public sector organisations, whose accountability relations have changed in the shift from ... More


Stress-testing Economic Resilience

Jon Coaffee

in Futureproof: How to Build Resilience in an Uncertain World

Published in print:
2019
Published Online:
May 2020
ISBN:
9780300228670
eISBN:
9780300244953
Item type:
chapter
Publisher:
Yale University Press
DOI:
10.12987/yale/9780300228670.003.0007
Subject:
Political Science, Public Policy

This chapter illuminates how the practices underpinning economic and financial resilience have progressed since the early 2000s crash. It draws on a series of vignettes from private- and ... More


Management Through Metrics

Rob Kitchin

in Data Lives: How Data Are Made and Shape Our World

Published in print:
2021
Published Online:
September 2021
ISBN:
9781529215144
eISBN:
9781529215168
Item type:
chapter
Publisher:
Policy Press
DOI:
10.1332/policypress/9781529215144.003.0018
Subject:
Sociology, Science, Technology and Environment

This chapter studies how public and private sector organizations are increasingly using key performance indicators (KPIs) and technocratic procedures to manage work and workers and its consequences. ... More


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