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Should the Multiproduct Firm Use the Market Share Metric?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0005
Subject:
Business and Management, Marketing

This chapter examines the conditions under which the multiproduct firm should use market share as a metric for resource allocation. It distinguishes short- and long-run effects, analyze the effects ... More


Product Line and Platform Development

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0008
Subject:
Business and Management, Knowledge Management

An overall product or service concept is the composite of more specific design concepts that serve specific needs that are targeted for implementation within the major subsystems of the product or ... More


The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Marc H. Meyer

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.001.0001
Subject:
Business and Management, Knowledge Management

Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Organic, internal ... More


New Brand and Product Line Development at Mars

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0011
Subject:
Business and Management, Knowledge Management

This chapter describes how one such firm—Mars, Incorporated—has become a leader in innovating new product concepts. In fact, the chapter sees how teams inside the company synthesized many of the ... More


A Framework for Action

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0003
Subject:
Business and Management, Knowledge Management

Ideas are essential for growth, but even great ideas are insufficient for success. What many companies studied lacked was an effective framework, or process, for developing those ideas into viable ... More


Creating Design Concepts, Prototyping, and Validating Design Choices

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0006
Subject:
Business and Management, Knowledge Management

The next step in user-centered design is to translate observed user needs into product or service concepts. This chapter introduces methods for leveraging insights gained from user research into ... More


Understanding User Needs

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0005
Subject:
Business and Management, Knowledge Management

Segmenting markets for growth should provide one or more clear targets to which a company can extend its core technologies and other business assets. Those targets are some combination of new users ... More


Executive Decision Making

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0013
Subject:
Business and Management, Knowledge Management

Every process, to be effective, requires an owner. This chapter states that owners of the framework should be a few select executives who take personal responsibility and who are intellectually and ... More


Honda’s Element Comes to Life

Marc H. Meyer

in The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Published in print:
2007
Published Online:
October 2011
ISBN:
9780195180862
eISBN:
9780199851270
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195180862.003.0009
Subject:
Business and Management, Knowledge Management

This chapter examines the case of Honda Motor Company Ltd. and sees how that company leveraged some proven subsystems from other vehicles, developed new ones as needed, and brought them all together ... More


The Japanese Management System and the Corporate Strategies of Japanese Companies: Reality and Future

Hiroshi Itagaki

in Hybrid Factories in the United States: The Japanese-Style Management and Production System under the Global Economy

Published in print:
2011
Published Online:
April 2015
ISBN:
9780195311969
eISBN:
9780190258528
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:osobl/9780195311969.003.0002
Subject:
Business and Management, Innovation

This chapter discusses criticism aimed at Japanese companies and their response. The criticisms focus on declining export shares of Japanese products and low corporate profit rates compared to ... More


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