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Choosing Strategies for New Products Using Primary Data

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0008
Subject:
Business and Management, Marketing

This chapter shows how the firm can choose new product designs and pricing strategies when primary data (i.e., intentions studies, conjoint experiments, auctions, simulated test markets, and test ... More


How to Choose Optimal International Marketing Strategies

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0023
Subject:
Business and Management, Marketing

This chapter shows how multinational firms can use marketing-finance fusion to choose international strategies. It discusses the pros and cons of international diversification to privately and ... More


Manipulating product design to reinforce tobacco addiction

Geoffrey Ferris Wayne and Carrie M. Carpenter

in Tobacco: Science, policy and public health

Published in print:
2010
Published Online:
September 2010
ISBN:
9780199566655
eISBN:
9780191594410
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199566655.003.0009
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter shows how tobacco manufacturers began programmes for manipulation of nicotine more than fifty years ago and refined these efforts over decades, altering product characteristics in order ... More


Tobacco: Science, policy and public health

Peter Boyle, Nigel Gray, Jack Henningfield, John Seffrin, and Witold Zatonski (eds)

Published in print:
2010
Published Online:
September 2010
ISBN:
9780199566655
eISBN:
9780191594410
Item type:
book
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199566655.001.0001
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This book covers the science and policy issues relevant to one of the major public health disasters of modern times. It pulls together the aetiology and burden of the myriad of tobacco-related ... More


The incorporation of user needs in telecom product design

Vivien Walsh, Carole Cohen, and Albert Richards

in Innovation By Demand: An Interdisciplinary Approach to the Study of Demand and its Role in Innovation

Published in print:
2002
Published Online:
July 2012
ISBN:
9780719062674
eISBN:
9781781700273
Item type:
chapter
Publisher:
Manchester University Press
DOI:
10.7228/manchester/9780719062674.003.0011
Subject:
Political Science, Political Economy

This chapter focuses on users and how their needs may be incorporated in the design of high-tech products. After discussing demand, markets, and user needs and surveying the evolution of user ... More


Pre-market Assessment: Authorization to Market

Christopher Hodges

in European Regulation of Consumer Product Safety

Published in print:
2005
Published Online:
March 2012
ISBN:
9780199282555
eISBN:
9780191700217
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199282555.003.0008
Subject:
Law, EU Law

The purpose of pre-marketing control is to ensure that the product's design, functionality, performance, and safety are sufficiently predictable and that the predicted standard of each of these ... More


Inside Marketing: Practices, Ideologies, Devices

Detlev Zwick and Julien Cayla

in Inside Marketing: Practices, Ideologies, Devices

Published in print:
2011
Published Online:
May 2011
ISBN:
9780199576746
eISBN:
9780191724916
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199576746.003.0001
Subject:
Business and Management, Marketing

In comparison to the impressive amount of resources, time, and energy going into researching the inner life of consumers, a rather minor effort has been made to study the growing army of economic ... More


Co-creation with Customers

Frank Piller and Christoph Ihl

in Leading Open Innovation

Published in print:
2013
Published Online:
August 2013
ISBN:
9780262018494
eISBN:
9780262312455
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262018494.003.0172
Subject:
Business and Management, Knowledge Management

This chapter examines the tools available for companies that want to involve customers in open innovation initiatives. It explains that leaders must be able to identify suitable targets for ... More


Balance of Knowledge

Elizabeth Warren and Leo Gottlieb

in A Debtor World: Interdisciplinary Perspectives on Debt

Published in print:
2012
Published Online:
January 2013
ISBN:
9780199873722
eISBN:
9780199980000
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199873722.003.0011
Subject:
Law, Company and Commercial Law

This chapter presents a prospectus and entreaty on the vital importance of interdisciplinary academic study of debt. The power of interdisciplinary research, particularly empirical claims, in the ... More


Practical Formal Methods in Human–Computer Interaction

Alan Dix

in Computational Interaction

Published in print:
2018
Published Online:
March 2018
ISBN:
9780198799603
eISBN:
9780191839832
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198799603.003.0008
Subject:
Mathematics, Logic / Computer Science / Mathematical Philosophy

This chapter explores how precise formal methods can be used effectively and practically in interaction design. The term ‘formal methods’ in computer science refers to a suite of techniques drawing ... More


Judging Risk and Recklessness

W. Kip Viscusi

in Punitive Damages: How Juries Decide

Published in print:
2002
Published Online:
March 2013
ISBN:
9780226780146
eISBN:
9780226780160
Item type:
chapter
Publisher:
University of Chicago Press
DOI:
10.7208/chicago/9780226780160.003.0014
Subject:
Law, Company and Commercial Law

Risk judgments of various kinds are central to jurors' implementation of legal rules. Applying negligence criteria requires that jurors assess the adequacy of risk-cost trade-offs. Similarly, ... More


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