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What is the Impact on Strategy?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0003
Subject:
Business and Management, Marketing

This chapter provides an analytical approach for defining the market. It shows the importance of explicitly evaluating consumer perceptions and perceived product benefits when defining the boundaries ... More


Explaining Post-war Unemployment in OECD Countries

Richard Layard, Stephen Nickell, and Richard Jackman

in Unemployment: Macroeconomic Performance and the Labour Market

Published in print:
2005
Published Online:
October 2011
ISBN:
9780199279166
eISBN:
9780191700033
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199279166.003.0009
Subject:
Economics and Finance, Macro- and Monetary Economics

The chapter investigates the different trends in post-war unemployment across nineteen OECD countries. The initial step is to calibrate the fundamental equations and it is found that the estimated ... More


Some Initial Definitions

Paul Stoneman, Eleonora Bartoloni, and Maurizio Baussola

in The Microeconomics of Product Innovation

Published in print:
2018
Published Online:
March 2018
ISBN:
9780198816676
eISBN:
9780191858321
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198816676.003.0002
Subject:
Economics and Finance, Microeconomics

This chapter introduces some basic concepts and definitions, starting with the definition of a product, and distinguishes between goods and services; discusses product characteristics (distinguishing ... More


The Target Product Profile and Its Uses

Michael Tansey

in Intelligent Drug Development: Trials and Errors in Clinical Research

Published in print:
2014
Published Online:
November 2020
ISBN:
9780199974580
eISBN:
9780197563335
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780199974580.003.0007
Subject:
Chemistry, Medicinal Chemistry

The decision that a new chemical entity (NCE) is a serious candidate for development entails a financial commitment that is the most important one that a pharmaceutical or biotech company can make. ... More


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