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Pricing New Products: Strategies and Caveats
Sharan Jagpal
in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value
- Published in print:
- 2008
- Published Online:
- September 2008
- ISBN:
- 9780195371055
- eISBN:
- 9780199870745
- Item type:
- chapter
- Publisher:
- Oxford University Press
- DOI:
- 10.1093/acprof:oso/9780195371055.003.0006
- Subject:
- Business and Management, Marketing
This chapter shows how firms should price new products, especially under cost and demand uncertainty. It distinguishes between privately and publicly owned firms and show how the risk attitudes of ... More
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