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Development

Rowena Merritt

in Social Marketing and Public Health: Theory and practice

Published in print:
2009
Published Online:
February 2010
ISBN:
9780199550692
eISBN:
9780191720413
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199550692.003.12
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

This chapter discusses the second stage of the Total Process Planning (TPP) framework: development. By the time you reach the development stage you should have: an understanding of your target ... More


The design of questionnaires

Emily White, Bruce K. Armstrong, and Rodolfo Saracci

in Principles of Exposure Measurement in Epidemiology: Collecting, Evaluating, and Improving Measures of Disease Risk Factors

Published in print:
2008
Published Online:
September 2009
ISBN:
9780198509851
eISBN:
9780191723827
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780198509851.003.0006
Subject:
Public Health and Epidemiology, Public Health, Epidemiology

The objective of questionnaire design is to minimize error in exposure measures while creating an instrument that is easy for the interviewer and subject to use and easy to process. This chapter ... More


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