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Introduction: Marketing Health: Smoking and the Discourse of Public Health 1945–2000

Virginia Berridge

in Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000

Published in print:
2007
Published Online:
September 2007
ISBN:
9780199260300
eISBN:
9780191717376
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199260300.003.0001
Subject:
History, British and Irish Modern History

This introductory chapter begins with a discussion of the purpose of the book, which is to deepen understanding of the scientific outlook of post-war public health and the networks which shaped it. ... More


Public Health in the 1950s: The Watershed of Smoking and Lung Cancer

Virginia Berridge

in Marketing Health: Smoking and the Discourse of Public Health in Britain, 1945-2000

Published in print:
2007
Published Online:
September 2007
ISBN:
9780199260300
eISBN:
9780191717376
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199260300.003.0002
Subject:
History, British and Irish Modern History

This chapter discusses the smoking and lung cancer within the context of public health in the 1950s. It argues that smoking was the exemplar of what came to be the main style of post-war public ... More


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