Janet Ward
- Published in print:
- 2001
- Published Online:
- March 2012
- ISBN:
- 9780520222984
- eISBN:
- 9780520924734
- Item type:
- chapter
- Publisher:
- University of California Press
- DOI:
- 10.1525/california/9780520222984.003.0003
- Subject:
- History, European Modern History
The advertising realm of the Weimar Republic of today offers a remarkable visual record of the reenchantment of modernity via apparently rational means. This chapter focuses on the shocks targeted at ...
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The advertising realm of the Weimar Republic of today offers a remarkable visual record of the reenchantment of modernity via apparently rational means. This chapter focuses on the shocks targeted at the psyche of the modern city-dweller by the new stimulants employed in Weimar advertising. It also covers the strategies involved in the displacement of the spectator's literal and psychological perception—a necessary process for any effective advertisement.Less
The advertising realm of the Weimar Republic of today offers a remarkable visual record of the reenchantment of modernity via apparently rational means. This chapter focuses on the shocks targeted at the psyche of the modern city-dweller by the new stimulants employed in Weimar advertising. It also covers the strategies involved in the displacement of the spectator's literal and psychological perception—a necessary process for any effective advertisement.
