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Electric Stimulations: The Shock of the New Objectivity in Weimar Advertising

Janet Ward

in Weimar Surfaces: Urban Visual Culture in 1920s Germany

Published in print:
2001
Published Online:
March 2012
ISBN:
9780520222984
eISBN:
9780520924734
Item type:
chapter
Publisher:
University of California Press
DOI:
10.1525/california/9780520222984.003.0003
Subject:
History, European Modern History

The advertising realm of the Weimar Republic of today offers a remarkable visual record of the reenchantment of modernity via apparently rational means. This chapter focuses on the shocks targeted at ... More


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