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Design Strategy

Laura R. Oswald

in Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

Published in print:
2020
Published Online:
August 2020
ISBN:
9780198822028
eISBN:
9780191861123
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/oso/9780198822028.003.0003
Subject:
Business and Management, Marketing

Design is a semiotic system, a technology, and a commercial practice that shapes to a great extent the ways consumers sense, experience, and understand objects, events, spaces, and processes in the ... More


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