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How to Choose Optimal International Marketing Strategies

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0023
Subject:
Business and Management, Marketing

This chapter shows how multinational firms can use marketing-finance fusion to choose international strategies. It discusses the pros and cons of international diversification to privately and ... More


Should the Multiproduct Firm Use the Market Share Metric?

Sharan Jagpal

in Fusion for Profit: How Marketing and Finance Can Work Together to Create Value

Published in print:
2008
Published Online:
September 2008
ISBN:
9780195371055
eISBN:
9780199870745
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780195371055.003.0005
Subject:
Business and Management, Marketing

This chapter examines the conditions under which the multiproduct firm should use market share as a metric for resource allocation. It distinguishes short- and long-run effects, analyze the effects ... More


Institutional Entrepreneurs Build a Bridge: Connecting Movements and Markets Through Social Enterprise

Paul-Brian McInerney

in From Social Movement to Moral Market: How the Circuit Riders Sparked an IT Revolution and Created a Technology Market

Published in print:
2014
Published Online:
May 2014
ISBN:
9780804785129
eISBN:
9780804789066
Item type:
chapter
Publisher:
Stanford University Press
DOI:
10.11126/stanford/9780804785129.003.0004
Subject:
Sociology, Politics, Social Movements and Social Change

This chapter describes the rise of a challenger organization, called NPower, that took advantage of transformations in the Circuit Rider social movement to rise in prominence. NPower combined some of ... More


Governing firms, shaping markets: The role of calculative devices

Frank Azimont and Luis Araujo

in Reconnecting Marketing to Markets

Published in print:
2010
Published Online:
January 2012
ISBN:
9780199578061
eISBN:
9780191738043
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199578061.003.0006
Subject:
Business and Management, Marketing

This chapter examines the case of a fuel retailer moving from product to category management. Under product management, the aim of retail operations was to cover fuel distribution costs. Store ... More


Goal-Setting as a Governance Strategy

Oran R. Young

in Governing Complex Systems: Social Capital for the Anthropocene

Published in print:
2017
Published Online:
September 2017
ISBN:
9780262035934
eISBN:
9780262338899
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035934.003.0006
Subject:
Political Science, Public Policy

Mainstream thinking about governance focuses on rule-making and directs attention to the challenges of developing rules, promulgating implementing regulations, and dealing with matters of compliance ... More


Conceptualization: Goal Setting as a Strategy for Earth System Governance

Oran R. Young

in Governing through Goals: Sustainable Development Goals as Governance Innovation

Published in print:
2017
Published Online:
January 2018
ISBN:
9780262035620
eISBN:
9780262337410
Item type:
chapter
Publisher:
The MIT Press
DOI:
10.7551/mitpress/9780262035620.003.0002
Subject:
Political Science, Environmental Politics

Mainstream thinking about governance focuses on rule-making and directs attention to the challenges of developing rules, promulgating implementing regulations, and dealing with matters of compliance ... More


Fifty Years of Growth Economics

Shahid Yusuf

in International Development: Ideas, Experience, and Prospects

Published in print:
2014
Published Online:
April 2014
ISBN:
9780199671656
eISBN:
9780191751127
Item type:
chapter
Publisher:
Oxford University Press
DOI:
10.1093/acprof:oso/9780199671656.003.0004
Subject:
Economics and Finance, Development, Growth, and Environmental

The global economy has enjoyed more than a half-century of unprecedented economic growth and a growth ideology is firmly entrenched in advanced and developing countries alike. It is the axis for ... More


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